Quick GTM with Retail Media by Criteo
Use Cases and Deployment Scope
Pros
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting
Cons
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Likelihood to Recommend
Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
