Countly

Score8 out of 10

8 Reviews and Ratings

What is Countly?

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals.

Countly empowers companies of any size or location to grow their business by helping them securely process billions of data points every day in the cloud and on-premise. As a product analytics platform, Countly has tracked 5.2B+ unique identities on more than 17,000 applications and using over 3,000 servers worldwide.

Countly provides a list of customizable plugins and dozens of integrations, letting teams freely combine them and work with the data they actually need. This not only boosts team productivity, but also eliminates the need for multiple digital tools, to reduce licensing costs. These plugins also allow granular multi-device customer intelligence data collection and analysis, letting the user incorporate customer feedback into the design process, improving customer experience, driving sales conversions, and reducing churn.

And because data-flow security is critical, the Countly Dashboard enables you to not only access settings within your team, but also provides a privacy-protection compliant environment so you can focus on innovation with customer intelligence, without worrying about compliance. Countly helps users to understand the digital customer journey across devices.

Categories & Use Cases

Media

Overview - Product analytics platform to understand and enhance customer journeys in web, desktop and mobile applications

Dashboard - Visualise metrics that matter the most to your business

User Profiles - Explore your product analytics data with individual user detail

Crashes - Always be on top of crashes and exceptions in your applications, and resolve them quickly

Funnels - Track step-by-step goal completion rates inside your application

Performance Monitoring - Keep track of your applications' network requests, perform code level profiling

NPS® - Measure your customer experience using Net Promoter® Score (NPS®) surveys

Email Reports - Send analytics, push notifications and crash related recurring reports to recipients you define

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Nicolas Van Levi Buenviaje View profile

Student at University of the Philippines Open University (1-10 employees employees)

Use Cases and Deployment Scope

Countly is product analytics and innovation platform that allows teams to measure product performance, customer journeys, and activity across mobile, online, and desktop applications. Countly ensures privacy by design, allowing you to create and improve your products in order to provide personalized and tailored consumer experiences while still meeting critical business and revenue objectives.

Pros

Analytics
Good Interface
Open-Source

Cons

Auto-Capture
A more guided set of instructions
A detailed UI

Most Important Features

Mobile Reporting
Promotional Messages
User Segmentation

Return on Investment

It is great for beginners!
It is simple to use!
It can be integrated with other apps such as Ubuntu.

Alternatives Considered

Mixpanel

Other Software Used

Mixpanel, Google Analytics, Amplitude Analytics

Carlos David González Vargas

Teacher assistant at Universidad de Los Andes (201-500 employees employees)

Use Cases and Deployment Scope

We use it to check the user behavior in our web page, we wanted to know what where the main interactions of the users and know the flows of the page in an easy way. Learning that we could check and improve everything in our page for a more satisfactory experience.

Pros

Analytics
Show customer behavior
Create events

Cons

Web interface
Not accesible for some countries
Premium is very expensive

Most Important Features

Customer behavior
Analytics
Open-source

Return on Investment

Know user behavior
Profit from knowing the clients
Lost money for the premium version

Alternatives Considered

Woopra, Mixpanel and Mage

Other Software Used

Adobe PhotoShop, Adobe Dreamweaver, Adobe Creative Cloud Express (formerly Adobe Spark)

Fedor Paretsky View profile

Co-Founder/CEO in Engineering at aspace, Inc. (1-10 employees employees)

Pros

Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.

Cons

Bad UI - The UI is quite outdated and poorly designed, which was one of the principal reasons for us moving away from Countly.
Some poor documentation - 3rd-party documentation and tutorials for some of their mobile SDKs are better than Countly's own documentation.
Server requirements can be a bit high - For startups with trial credits on cloud computing services, this may not be a problem. Otherwise, Countly can get as expensive as hosted services like Segment and Mixpanel.

Return on Investment

Positive - Completely free to self-host. This may be a much better option than purchasing expensive enterprise-pricing plans for competitors.
Positive - Comprehensive SDKs and support. It's easy to integrate most mobile applications and interfaces into the analytics platform once you understand the documentation.
Negative - Poor documentation. As mentioned previously, the documentation could use a lot of improvement, and significantly slowed us down from integrating these SDKs on our front-ends.
Negative - poor UI. It could use a lot of improvement and is a good reason to switch to other services.

Alternatives Considered

Matomo (formerly Piwik)

Other Software Used

Google Charts, Microsoft 365 Business, Ghost, LastPass, Auth0, Authy, Yubico, Skype, Slack, MEGA, Loom, Sketch, Docker, IntelliJ IDEA, PyCharm, IntelliJ WebStorm, Microsoft Visual Studio Code

Verified User

Analyst in Social Media (501-1000 employees employees)

Use Cases and Deployment Scope

For our business, gathering user data and making it useful is quite critical. We tried to get a better solution and figured out that there are so many products that can serve the purpose. We decided to choose Countly as it looks new and much easier compared to other complicated platforms.

Pros

It helps in understanding the user journey.
Customer attributes and persona is also a good feature.
Analytics & attribution as well real time user data.

Cons

No specific thing in mind. All is good except sometimes the customer service lags a little when you have problems setting up the tool.

Most Important Features

Customer management
Users buying journey
Data management
Reporting &analytics

Return on Investment

There is none, I am happy with it.

Alternatives Considered

Google Analytics 360

Other Software Used

Google Ad Manager, Google Ads, Google AdMob, Google AdSense

Verified User

C-Level Executive in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I was looking for deeper analytics for my products and Countly allowed me to do just that. More specifically I used it to understand how my users engage with my content, how they engage with my sales page and where, if anywhere I can improve. And then I track the improvements.

Pros

Detailed analytics
Exploring user behaviour
Applying custom events

Cons

Lacks some customization features
Slow at times
Expensive

Most Important Features

Interaction Analytics
Event captures
Behavioural analytics

Return on Investment

Allowed me to understand my customer on a deeper level
Allowed me to tweak my content and sales pages
Allowed me to better understand my target market.

Other Software Used

Canva, WordPress

Countly

What is Countly?

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Media

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Other Software Used

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Other Software Used

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