Countly vs. Google Analytics

Countly is wonderful. It mhas affordable options for startups that are experimenting with event and market-tracking services that can't afford more expensive services but do have the cloud credits to operate Countly. For later-stage companies that have the money, but not the time to set up a service like this, a service like Amplitude, Segment, or Mixpanel may be a better alternative.

Incentivized

Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.

Incentivized

• It helps in understanding the user journey.
• Customer attributes and persona is also a good feature.
• Analytics & attribution as well real time user data.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Bad UI - The UI is quite outdated and poorly designed, which was one of the principal reasons for us moving away from Countly.
• Some poor documentation - 3rd-party documentation and tutorials for some of their mobile SDKs are better than Countly's own documentation.
• Server requirements can be a bit high - For startups with trial credits on cloud computing services, this may not be a problem. Otherwise, Countly can get as expensive as hosted services like Segment and Mixpanel.

Incentivized

• While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
• I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
• I really don't have a third point!

Incentivized

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.

Incentivized

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

Well, Countly is open-source. It got a very helpful community in its back that will surely help you on your projects. Countly is known for its mobile analytics and marketing platform for businesses. It excels at mobile data analysis and working directly with customers to boost engagement. Its main job in "user retention" is to assist you to comprehend custom activity in any component of your app and communicating that data to the server. Its user-friendly and well-designed app features improve consumer happiness. Unique features like in-app activity tracking and analysis can increase in-app usability and user experience, resulting in higher retention and income.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• Allowed me to understand my customer on a deeper level
• Allowed me to tweak my content and sales pages
• Allowed me to better understand my target market.

Incentivized

• Great for visualizing website drop-off pages to theories and test update/iterations.
• Bounce rates on pages to pinpoint bugs and issues.
• Inaccuracy can lead to incorrect conclusions and decisions around CRO.
• Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.

Incentivized