#1 most frequent
United States of America
58.0%306 installations of 528
What is Cordial?
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
Categories & Use Cases
Media
1 / 7
Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.
Top Performing Features
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Areas for Improvement
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Custom reports
Users can create custom reports.
Category average: 7.4
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Who Buys & Uses Cordial
#2 most frequent
Germany
3.8%20 installations of 528
#3 most frequent
Brazil
3.4%18 installations of 528
Cordial: the good, the bad, but no ugly
Pros
- Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
- Real-time updates of events and customer preferences.
- Cordial team is excellent at building relationships and is quick to respond.
- It's easy to research problems, use the tool, build using includes and excludes.
Cons
- Difficult to aggregate data both in reporting and combining multiple lists or events.
- No specification on errors.
- A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
- Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
- A contact must be a Cordial user to receive a test or see content/creative.
- No way to archive messages.
Return on Investment
- The team hasn't needed to be on call like we did with ExactTarget which has made for happy employees and better use of time and energy.
- True snapshot of revenue per email and validating the importance of the CRM channel within the organization.
- Simple interface and usability has saved the team 1-2 full works days (our build with ExactTarget took 3-4 days and now it's 1-2 days).
Alternatives Considered
Bronto Marketing Platform, Autopilot and Salesforce Marketing Cloud Email Studio
Other Software Used
Adobe Illustrator CC, Adobe Photoshop, Trello, Asana, Slack, Return Path, Basecamp, Litmus
Cordial Messaging Platform Review
Pros
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Cons
- Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
- Non-intuitive process/interface to search for "contact data".
- Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
- Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
Return on Investment
- Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
- Increased engagement due to automated sends based on user behavior.
- Stronger customer onboarding due to "Welcome Email Series" automation.
I love Cordial
Pros
- Real-time email analytics.
- Event-based triggered messages
- Great for media publishing companies.
Cons
- No direct sign up available.
- No information about pricing.
- Too pricy.
Return on Investment
- Best to manage your clients' business.
- Not ideal for freelancers.
Alternatives Considered
Oracle Marketing Cloud, Constant Contact and MailChimp
Other Software Used
MailChimp, GetResponse, Constant Contact
Cordial service and bold performance that keeps getting better
Pros
- Robust analytics and real-time reporting.
- Event-based trigger messages and an exceptional drip campaign building tool.
- Championing content through A/B and MVT testing with machine learning.
- Great service from your dedicated CSM.
- Dynamic Content.
Cons
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.
Return on Investment
- Enabled us to create more personalized customer touchpoints to further improve our CX.
- Optimization of messaging/content through A/B or MVT testing in smaller batches.
Alternatives Considered
Listrak and Mailchimp
Other Software Used
Trustpilot, Impact (formerly Impact Radius), Finch
You're "Cordially" invited to try one of the most easiest to use email sending platform.
Pros
- The UI is very clean and simple. Allow for easy navigation.
- The sculpt tool in Cordial allows for easy email creation.
Cons
- Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
- The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Return on Investment
- Positive: Cordial's platform has enabled us to churn out email campaigns quicker than ExactTarget. This platform ultimately allows us to test more and generate a higher Revenue Per Email.
Alternatives Considered
Salesforce Marketing Cloud Email Studio and Adobe Campaign
Other Software Used
Adobe Analytics, Litmus, Return Path, Trello, Slack, Asana, JIRA Software
