MWG COPPER
Use Cases and Deployment Scope
We use Copper as our central CRM to streamline our entire sales process and client management. It helps our team stay focused and aligned by organizing multiple pipelines, managing client relationships, and tracking project progress — all in one platform.
Even as a hyper-local company with a small team (6–8 members), Copper plays a critical role in keeping departments connected and workflows efficient. It solves the challenge of disjointed communication and scattered data, enabling us to deliver a consistent and organized experience for our clients and internal team.
Pros
- Helps sales visually see all moving leads/prospects
- Allows for easy access on both desktop/mobile
- User interface is fairly straightforward
Cons
- Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
- I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
Return on Investment
- I’ve used several CRM’s and Copper allowed me to come, manage clients and quickly scale our business.
Usability
Other Software Used
Surfe, Canva, Adobe Acrobat



