customer journey mapping and NPS in one tool
Use Cases and Deployment Scope
It helps us to develop and analyze customer journey map in our ecommerce (especially with feedback: it grouped and searched hundreds of comments). Thanks to that it helped us to improve retention and converstion rates and improve logistics and returns. Previously we used few other systems combined, but Chattermill is more complex and is all in one tool.
Pros
- feedback management
- integration (Slack, Zendesk)
- analysis (NLP and sentiment analysis is my favourite)
- great support
Cons
- dashboard is overwhelming (learning curve :(()
- import to MS Office files
- tagging need improvements
- hard to change categories structure (especially if your business evolve)
Return on Investment
- lower TCO than using few other (but integrated) tools
- quick information access (i.e. instant feedback during and after marketing campaign)
- visualization is great
- learning curve is steep
Alternatives Considered
Hotjar, HubSpot Service Hub and Plerdy
Other Software Used
Plerdy, WordPress, Squirrly SEO, Albacross






