Chameleon

Score8.1 out of 10

8 Reviews and Ratings

What is Chameleon?

Chameleon offers a platform to build user guidance for web products, without writing code. The product enables users to create product tours to help teach, guide and convert users.

Tours are built with a simple WYSIWYG editor with reusable components, customized styling, automated analytics tracking and powerful features such as user segmentation and A/B testing.

Chameleon connects with hundreds of tools via Segment.com. The tool can be implemented via a simple JavaScript snippet or Chrome extension.

Categories & Use Cases

Customer Experience Management

Media

1 / 2

Michael Ball-Marian View profile

Intrapreneur, Internal Startup Co-Founder at CA Technologies (10,001+ employees employees)

Pros

Super easy installation/setup particularly if you use Segment.
Improved and relatively easy to learn UI.
Great minimal/elegant design of the elements that get displayed to your users.

Cons

There are not quite as many interactive elements as I'd like to see, but enough to get the job done.
The general editing UI is good, but some of the elements could be easier to discover. You sort of have to trial-and-error your way to success.
Documentation is fairly light. If you really want to dig in, you'll find it lacking. Luckily support was awesome and fast.

Return on Investment

Saved us time/money building extensive documentation.
Quicker to implement a few other solutions. We have access to an enterprise product for FREE, but we chose not to use it because implementation was too cumbersome.