Campaigner

Score2 out of 10

18 Reviews and Ratings

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

Categories & Use Cases

Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.6
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2

Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Custom reports
Users can create custom reports.
Category average: 7.3

Greg Whitaker View profile

Digital Marketing Strategist in Marketing at New Pig Corporation (501-1000 employees employees)

Use Cases and Deployment Scope

We were using Campaigner to support an offshoot business unit since their audience was disparate from our primary audience. Setup was ok- it does allow you to setup SPF and DKIM. The aim was to use it to send a moderate amount of emails on a monthly basis to keep this audience separate from our primary business tools.

Pros

Easy to send tests
Emails without extra code from the tool
Easy to find results

Cons

Customer service is slow (1 week or more between responses at times)
Shared IPs get on blacklists frequently
Not responsive to customers- their solution is usually to spend more money rather than fixing the issue they are having
Without a dedicated IP, you are likely to be on an IP with spammers. We noticed that one IP they assigned us was on 16 blacklists.
30 day notice of cancellation required- meaning after you have a bad experience and your emails won't deliver and they won't fix it, you'll still have to pay them for a service that is unusable.

Return on Investment

Doesn't deliver on the premise- sending emails that people will actually get in their inbox
Tool is very functional, but without being able to successfully send, it doesn't matter much

Verified User

C-Level Executive in Marketing (1-10 employees employees)

Pros

Workflows to create a series of emails over a long period of time
List definition to segment contacts by various criteria
Ability to add and utilize custom fields
Ability to download contact list in Excel for cleanup and then re-upload into the system

Cons

Technical support experiences have been awful
Lack of communication about releases, feature changes and issues
No ability to spam proof sign up forms with captcha
Workflows stopped working without explanation or notification
Report features are lacking

Return on Investment

Makes it easy for us to stay in contact via outbound email with 70K plus contacts
Heavy upfront investment in creating workflows pays off once they are working
Custom fields and exports to Excel have helped us better understand our customer base

Usability

Tim Sessions View profile

Social Media Marketing Account Manager in Quality Assurance at Aptivada (1-10 employees employees)

Pros

Email Customization
Contact Management
Form
Workflow Processes

Cons

Account Customization
More Newsletter Scheduling options
Faster Customer Support

Return on Investment

We are able to sell Campaigner as a premium feature
The plans can be a bit pricey
We do cover cost by using their flexible "bucket" model.

Alternatives Considered

MailChimp

Other Software Used

Slack, MailChimp, Zendesk

Verified User

Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Campaigner across our entire company to send out marketing emails twice a week every week and have been using them for eight years now. We use Campaigner to notify customers of potential sales we have and other promotions via marketing campaigns that we create in house.

Pros

Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
Campaigner allows us to send large amounts of emails without much effort.
Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.

Cons

Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.

Return on Investment

Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.

Alternatives Considered

Mailchimp, Constant Contact and Zoho Campaigns

Other Software Used

Zoho Campaigns, Constant Contact, Mailchimp

Zaheer Bulsara View profile

Digital Media Coordinator in Marketing at Brampton Beast (11-50 employees employees)

Pros

Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
Customization is great. You can really make all your emails look exactly like they're pictured in your head.

Cons

They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.

Return on Investment

Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.

Usability

Constant Contact

Intuit Mailchimp

iContact

Campaigner

What is Campaigner?

Categories & Use Cases

Key Features

Top Performing Features

Triggered drip sequences

WYSIWYG email editor

Landing pages

Areas for Improvement

Ability to test dynamic content

A/B testing

Custom reports

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Pros

Cons

Return on Investment

Usability

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Usability

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