Campaigner vs. Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 2.0 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…N/A
Constant Contact
Score 7.7 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
CampaignerConstant Contact
Editions & Modules
No answers on this topic
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
CampaignerConstant Contact
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
CampaignerConstant Contact
Features
CampaignerConstant Contact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
6.3
Ratings
23% below category average
Constant Contact
8.0
Ratings
1% above category average
WYSIWYG email editor8.00 Ratings8.40 Ratings
Dynamic content4.00 Ratings7.70 Ratings
Ability to test dynamic content4.00 Ratings8.50 Ratings
Landing pages8.00 Ratings7.80 Ratings
A/B testing3.00 Ratings7.10 Ratings
Mobile optimization7.00 Ratings8.60 Ratings
Email deliverability reporting6.00 Ratings9.00 Ratings
List management8.00 Ratings8.30 Ratings
Triggered drip sequences9.00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.7
Ratings
48% below category average
Constant Contact
8.0
Ratings
4% above category average
Dashboards5.00 Ratings8.40 Ratings
Standard reports8.00 Ratings8.30 Ratings
Custom reports1.00 Ratings7.50 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaigner
-
Ratings
Constant Contact
8.1
Ratings
1% above category average
URL Validation00 Ratings8.20 Ratings
Link Tracking00 Ratings7.90 Ratings
Image Validation00 Ratings8.90 Ratings
Inbox Display00 Ratings8.60 Ratings
Email Accessibility Tools00 Ratings7.90 Ratings
Spelling and Grammar Check00 Ratings8.20 Ratings
Spam Testing00 Ratings6.00 Ratings
Email Previews00 Ratings9.30 Ratings
Best Alternatives
CampaignerConstant Contact
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerConstant Contact
Likelihood to Recommend
2.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.9
(0 ratings)
Usability
5.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
1.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CampaignerConstant Contact
Likelihood to Recommend
If you are a small business who just wants a passable service, this tool will suit you. It does have WYSIWYG tools to create emails and test sends are easy. It does a decent job of reporting too. If, however you are a larger company, I suggest you look elsewhere. There are plenty of other solutions that do this better (I liked My Emma from a previous position where we were doing small to medium sends) for less money and will actually provide decent customer service if you contact them
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Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too. We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
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Pros
  • Email Customization
  • Contact Management
  • Form
  • Workflow Processes
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  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
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Cons
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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  • Sometimes some software provides outdated and useless features and functions, but this email marketing tool gives advanced kinds of functionalities with modern features.
  • I like the ease of use of this platform also appreciate its professional customer support team.
  • I am no longer desperate after getting this tool at my work.
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Likelihood to Renew
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Usability
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Reliability and Availability
No answers on this topic
No major problems in sending out the email campaigns and accessing the analytics
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Performance
No answers on this topic
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Support Rating
Over five years I rarely had an interaction I was satisfied with. General tech support staff did not seem to be trained on anything but the basics of the system. They would open tech support tickets, give me a case # and then we would hear nothing. We still have open tickets from years ago. Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought
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I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Implementation Rating
No answers on this topic
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered
Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data. Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
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We selected Constant Contact due to pricing constraints. However, if the pricing were to increase, we may look at alternative products that offer more features. We are looking for a product that will allow us to stand out from other organizations like ours that are appealing to the same customers—a product that will set our company apart from the others.
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Scalability
No answers on this topic
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Return on Investment
  • Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
  • Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
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  • I can't report hard numbers, however, being able to execute sales and marketing campaigns led to a noticeable increase in brand awareness in our industry.
  • We were able to offer white-labeled email communication services to clients, which is not something that other administrators typically offer. This helped us win and retain business.
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ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.