Campaign Monitor by Marigold

Score8.5 out of 10

105 Reviews and Ratings

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

Categories & Use Cases

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.8
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6

Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.8
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2

Most Frequent Users

Top 3 industries using Campaign Monitor by Marigold.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

12.2%

4,740 installations of 38,919

#2 most frequent

Manufacturing

4.9%

1,914 installations of 38,919

#3 most frequent

Retail Trade

4.4%

1,725 installations of 38,919

Jon McQuillan

Director in Marketing at Drumbeat (1-10 employees)

Use Cases and Deployment Scope

Campaign Monitor by Marigold is our go-to mailing software. We use it for client email campaigns and for our own in-house email broadcast requirements. It enables us and our clients to send and track bulk emails, reporting open rates, clicks and allowing us to automate onward email journeys. It also allows us to send transactional emails from verified domains. Additionally, it has a really user friendly design interface, which allows us to create on brand and impactful emails quickly.

Pros

Email broadcast
User support
Design interface

Cons

Reporting though this is hard to achieve these days
Integrations with CRM's

Return on Investment

We receive partner commissions on client accounts and campaigns
We save a lot of time / money on testing across multiple mail clients as (if you use the design editor) it's already been done

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Hotjar, monday.com, Squarespace

Nathan Littleton View profile

Director in Corporate at Nathan Littleton (1-10 employees)

Use Cases and Deployment Scope

I run an email marketing agency and use Campaign Monitor for client campaigns. It offers an easy way to create campaigns and allow clients access also. Including historic clients we don't work with anymore, we have around 40-50 sub accounts. The agency version of the product suits this well and the user interface has developed to be very nice to use.

Pros

Deliverability generally seems very good
User interface is excellent and one of the main reasons I use it for clients who haven't used email marketing much before. Compared with MailChimp, for example, it's much easier to use.
Straightforward and easy to use email builder
Good reporting

Cons

I'd prefer a central contact list with tags, rather than multiple lists. I can have one person on 5 lists and that counts as 5 subscribers.
While the email builder is very good, I'd prefer more customisation options.
Updates they make are good, but are perhaps a little slow.
I'd like better mobile compatibility. I get that might not be possible for the email builder (although aiming for that would be great) but for lists, reports etc there's no reason that shouldn't be mobile-compatible or have a mobile app.

Return on Investment

A big chunk of my business is built through it, so it's definitely had significant positive impact on revenue
Ease of use means I'm not spending huge amounts of time teaching clients how to use it.

Usability

Alternatives Considered

Intuit Mailchimp, MailerLite, ActiveCampaign, Constant Contact and ConvertKit

Other Software Used

WordPress, Elementor, Zapier, Jotform

Verified User

Director in Marketing (51-200 employees)

Use Cases and Deployment Scope

We focus on opt-in email as a way to increase engagement with our followers and fans. Campaign Monitor by Marigold is great way for us to do just that. We appreciate that the pricing is tiered to scale as we grow the list, and the built in templates are all mobile optimized and easy to use.

Pros

It was super easy to set up a welcome series for when people subscribe
The analytics are useful and easy to review in aggregate or by campaign
The template options are all beautifully designed and mobile optimized

Cons

Sometimes the editor can be a bit finicky when you click in to edit/swap out an image or link
The documentation can sometimes be tricky to follow, but does seem to cover everything we've thought of
I would love to see sequence templates

Return on Investment

We have seen continued engagement in our newsletter translate to continued on-site engagement with our content
We have also had direct interest in our services come based on email newsletter content

Usability

Alternatives Considered

Intuit Mailchimp and Adobe Marketo Engage

Other Software Used

Matomo Analytics, CoSchedule Marketing Suite, Rebrandly

Momen Eldyrani

SF Admin in Information Technology at IRUSA (51-200 employees)

Use Cases and Deployment Scope

Our Marketing team utilizes Campaign Monitor to create many different segmented lists. Then we would send out multiple different campaigns in mass. The integration with Salesforce is a huge plus for us because it also relates to the contact record in Salesforce. The price is also very good for us since we are a nonprofit so they will work with you in that regard.

Pros

Mass email Sends
Segmented Lists
Salesforce Integration

Cons

Trouble with the locality of recipients is not accurate
Unsubscribe Checklists do no update to Checklists in Salesforce
UI could be upgraded also

Return on Investment

Our Mail email list is more controlled.
With Marketing Cloud, we would have to manually clean out our Subscribers List we dont have to do that with CM.
Less complex in comparison to Marketing Cloud for users to learn.

Alternatives Considered

Salesforce Marketing Cloud Email Studio and HubSpot Marketing Hub

Other Software Used

ClickUp, Lattice, Google Meet

Emily Mok View profile

Senior Project Manager in Marketing at BNY Mellon (10,001+ employees)

Pros

Customization of templates to showcase our brand
Precise adjustments of every campaign aspect in the email builder
Sending mass mailouts

Cons

Split testing is limited to 2 variants
Support is available on email and tickets only.

Return on Investment

Reduced billboard fees and postage costs
Reaching already engaged audience increased conversion rates
Emails newsletters drive the sales like no other channel

Alternatives Considered

GetResponse

Other Software Used

GoToWebinar

Campaign Monitor by Marigold

What is Campaign Monitor by Marigold?

Categories & Use Cases