#1 most frequent
United States of America
60.7%476 installations of 784
What is SAP Sales Cloud?
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
Categories & Use Cases
Media
Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features: Cloud deployment A unified view of customers An optimised mobile selling experience AI-driven insights, recommendations, and analytics Embedded generative AI highlights and summarization
Top Performing Features
Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Category average: 8.6
Single sign-on capability
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
Category average: 8.2
Workflow management
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
Category average: 7.3
Areas for Improvement
Territory management
Users can defines salesperson territories based on customer or market characteristics.
Category average: 7.2
Custom objects
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
Category average: 6.6
Social engagement
The software can facilitate and track engagement with customers via social channels.
Category average: 6.8
Who Buys & Uses SAP Sales Cloud
#2 most frequent
Germany
10.7%84 installations of 784
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.7%37 installations of 784
Pros
- Effective lead and contact management capabilities
- Intuitive user interface and overall ease of use
- Streamlines sales processes from lead generation to quoting
Cons
- Slow customer support response times and effectiveness
- Higher pricing compared to alternatives
- Limited third-party integrations and connectivity with some SAP systems
SALES hero the backbone of sales and marketing.
Use Cases and Deployment Scope
SAP sales cloud helps in complex finance scenarios for better compliance with us, and it helps in faster sales conversion due to complex automation. It reduces cost and error for manual intervention as it automates most things. Its capability to make the integration smoother with other SAP products like SAP FICO, SAP MM, and SAP PM.
Pros
- The scalability term is very high and easy.
- AI-powered sales insight.
- S4/hana support for cloud integration.
- S4/hana support for cloud integration.
Cons
- It is a little complex and costly for smaller organizations.
- Classified as a specific business where the challenge is customization.
- Integration problem with legacy systems, as it's well aligned with the SAP ecosystem.
Return on Investment
- Increased efficiency for salespeople due to real data tracking and analysis.
- Cost reduction: We can say it's essential to do things faster.
- Customer behavior data and real-time tracking help to know customers' tastes for better retention and conversion.
Other Software Used
Selenium, Playwright, Appium
Great platform for B2B sales management with tons of features
Use Cases and Deployment Scope
We use SAP Cloud as our primary platform for getting leads and tracking the opportunities. Our sales team can access CX data, pricing, and order history easily due to its integration with SAP ERP. It centralises all the customer data into one place and automates repetitive tasks like followups which ease the burden for our sales rep. They can focus on closing the deals because of this.
Pros
- It centralize all the scattered data across spreadsheets into one place
- Automate tasks like followups and email sync
- Managers use built in reports to get real time updates on leads, and the progress
Cons
- Mobile app can be improved as it lacks features that we can use on desktop.
- User interface may feel bit outdated compared to modern CRMs
- Integration with non-SAP products is not easy and can be challenging sometimes.
Return on Investment
- Revenue was uplifted due to their 360 customer view which allows our sales team to complete history of all the communications
- Automation of tasks and improved sales forecasting allowed better strategic planning. It also save a lot of time of our sales rep so that they can focus more on closing deals.
- Pipeline visibility and cross team collaboration helped us deliver more consistent experience for our customers.
Alternatives Considered
Salesforce Sales Cloud
Other Software Used
Microsoft Teams, Microsoft Power BI, Microsoft Excel
Positive experience with SAP Sales Cloud tracking deals and conversations
Use Cases and Deployment Scope
The Sales and Marketing departments are able to do everything in this singular platform like track touchpoints, opportunities, and sales activities and the dashboards are very helpful for understanding sales performance.
Pros
- Sales pattern analysis.
- Seamless integration of on-premise and cloud-based processes.
- Contract life cycle management.
- Pipeline manager.
- Facilitates intelligent selling.
Cons
- Complex customizations need additional technical expertise.
- Resolving complex queries might take longer at times.
- The mobile version doesn’t match the desktop functionality.
Return on Investment
- Ensures the sales team is equipped with warm leads ready for conversion.
- The AI assistant reduces manual tasks for sales reps.
- Clear vision of sales process along with the data handling and process flow management.
Other Software Used
Sales Performance Management solutions from SAP SuccessFactors, Flockjay, Slido
Reliable tool to tailor pipelines flexibly to support strong lead and opportunity management
Use Cases and Deployment Scope
At our company, we use SAP Sales Cloud to track the entire sales pipeline. For example, it provides a single place to store activity about our sales process and who we engage with, streamlines the quote creation and approval process which accelerates deal cycles. We were able to achieve better collaboration between sales, marketing, product management, and customer support.
Pros
- AI-driven prioritization of leads.
- Sales coaching
- Reporting and source of truth for Sales Team
Cons
- All the rules required to make changes to some of the fields.
- Some integrations require additional licensing.
Return on Investment
- Increase in the number of beverage orders per month
- Higher deal close rate due to the reminders
- We already have a base of thousands of leads
Other Software Used
Litmos, Adobe Marketo Engage, SAP Analytics Cloud
It is an all functional software with great dashboards for sales KPIs
Use Cases and Deployment Scope
It’s used across the company as a smart sales hub that facilitates the prospecting and identification process at each stage of the client. It’s been very flexible to handle all the complexity of our customer data and manage tons of automations and calculations at scale. By centralizing all sales activities in one platform, it’s ultimately shortening sales cycle and increasing revenue predictability.
Pros
- Customer engagement tracking
- Powerful analytics give clear insights into sales and service
- Outbound email management
- Integration with email and dialers
Cons
- Creating reporting summary level formulas
- Customization requires technical expertise
- Drop-down menus
Return on Investment
- Given sales reps 1-2 days of their week back
- Quicker sales process management, opportunities, and revenue
- New customers easily onboarded and order quotes are accurate
Alternatives Considered
Pipedrive and Creatio
Other Software Used
SAP SuccessFactors HCM, Miro, Mailtastic, from Cognism, Atera
