This product assessment is based on a synthesis of 6 recent reviews, evaluating Buffer across multiple dimensions of user experience and ROI. Buffer is primarily used for scheduling social media posts, a capability mentioned by all reviewers. Users appreciate its ease of use, with 3 of 6 reviewers specifically noting its user-friendly interface and helpful features like a browser extension. A key strength lies in social media scheduling, a strength mentioned by 4 of the 6 reviewers. However, some users have experienced issues with connection stability, with 2 reviewers reporting the need to repeatedly reconnect social media accounts. Additionally, 2 reviewers cited issues with LinkedIn posting capabilities, specifically problems with tagging companies and a perceived reduction in engagement. While 2 reviewers cited increased ROI due to its affordability, an equal number reported that they have not yet seen a positive ROI, indicating a mixed experience.

Pros

User-friendly interface and browser extension for easy content sharing (3 of 6 reviewers)
Streamlines social media management through scheduling capabilities (4 of 6 reviewers)
Cost-effective compared to alternatives, leading to increased ROI for some users (2 of 6 reviewers)

Cons

Connection stability issues requiring repeated reconnection of social media accounts (2 of 6 reviewers)
LinkedIn posting limitations with tagging and engagement (2 of 6 reviewers)
Inconsistent ROI, with some users reporting less engagement on posts made through Buffer (2 of 6 reviewers)

Why it matters:

All 6 reviewers mention using Buffer for scheduling social media posts across various platforms. This functionality allows users to prepare and automate their social media content, including images and videos. Reviewers indicate that Buffer helps them stay organized and maintain a consistent presence on social media.

“Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.”

Why it matters:

A majority of reviewers (4 of 6) specifically praised Buffer's social media scheduling features. Reviewers appreciate the ability to schedule content across multiple major social media platforms from one place, streamlining their social media management efforts.

“Scheduling.”

Why it matters:

Buffer's ease of use is a notable advantage, according to 3 of the 6 reviewers. They appreciate its uncomplicated interface, which makes it accessible even for small startup clients. The browser extension for easy content sharing and the AI assistant that recommends content further enhance the user experience.

“We like to introduce our small startup clients to Buffer because it’s not over complicated.”

What positive or negative impact (i.e. Return on Investment or ROI) has Buffer had on your overall business objectives?

From 6 reviews

Summary

This report synthesizes 6 recent reviews to assess the return on investment (ROI) that reviewers associate with Buffer. A key theme is the perception of Buffer as a cost-effective tool compared to alternatives, with 2 of 6 reviewers explicitly citing increased ROI due to its affordability. However, an equal number of reviewers (2 of 6) report that they have not yet seen a positive ROI, with some specifically noting less engagement on posts made through Buffer. This indicates a mixed experience, where perceived value is influenced by factors beyond just cost, such as engagement levels and the difficulty of measuring social media ROI.

Related topics

Increased ROI Less engagement

Top Quotes

Increased ROI

“Increased our ROI because it is cheaper than other tools.”

Less engagement

“No ROI yet, we actually get less engagement form Buffer posts from some reason.”

Besides Buffer, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 6 reviews

Summary

This analysis synthesizes 6 recent product reviews to identify software commonly used alongside Buffer and assess user recommendations. Beyond Buffer, several other software tools are mentioned by reviewers. Google Drive and Adobe Photoshop were each cited by 2 of the 6 reviewers. These tools were mentioned alongside other software such as Canva, Semrush, WordPress, Slack, Asana, Google Analytics, Adobe Illustrator CC, Atlassian Jira, Figma, HubSpot Marketing Hub, Adobe InDesign, Handbrake Video Transcoder, ChatGPT, Google Gemini, Sublime Text, and TradingView. The reviews provide a glimpse into the broader software ecosystems in which Buffer is used, although the small sample size limits broader generalizations.

Related topics

Google Drive Adobe PhotoShop

Top Quotes

Google Drive

“Divi Essential, Canva, Semrush, WordPress, Google Drive, Slack, Asana, Google Analytics”

Adobe PhotoShop

“Adobe InDesign, Adobe PhotoShop, Canva, Handbrake Video Transcoder, ChatGPT, Google Gemini, Sublime Text, TradingView”

Describe how you use Buffer in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 6 reviews

Summary

This report synthesizes 6 recent reviews to understand how users employ Buffer within their organizations, focusing on the business problems it addresses and the scope of its use. A primary use case for Buffer is scheduling social media posts, with all 6 reviewers mentioning this capability. Reviewers also appreciate the product's ease of use; 3 of the 6 reviewers specifically cited its user-friendly interface and helpful features like a browser extension for easy content sharing. The tool helps companies stay organized and maintain a consistent presence on social media platforms.

Top Quotes

Scheduling social media posts

“Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.”

Ease of use

“We like to introduce our small startup clients to Buffer because it’s not over complicated.”

Please provide some detailed examples of areas where Buffer has room for improvement.

From 6 reviews

Summary

This report analyzes 6 recent product reviews to identify areas where Buffer could improve. Two reviewers (0.33 mention rate) cited issues with connection stability, reporting the need to repeatedly reconnect social media accounts. Another area for improvement revolves around LinkedIn posting capabilities, also mentioned by 2 reviewers (0.33 mention rate). These reviewers specifically noted problems with tagging companies and a perceived reduction in engagement on LinkedIn posts compared to other platforms. Given the small sample size, these findings should be interpreted as indicators of potential areas for improvement rather than definitive conclusions about the product's overall performance.

Top Quotes

Connection issues

“Sometimes we have to reconnect the social platform services”

LinkedIn posting issues

“I can’t seem to Tag companies on LinkedIn anymore. At one time I was able to.”

Please provide some detailed examples of things that Buffer does particularly well.

From 6 reviews

Summary

This report synthesizes 6 recent reviews to identify areas where Buffer performs well, according to its users. A primary strength lies in social media scheduling, mentioned by 4 of the 6 reviewers. Several reviewers also cited the platform's social media analytics capabilities, though with less frequency (2 of 6 reviewers). The reviews suggest a positive sentiment toward Buffer's ability to streamline social media management through scheduling and to provide insights via analytics, though the small sample size warrants caution in generalizing these findings.

Top Quotes

Social media scheduling

“Scheduling.”

Social media analytics

“Analytic tools.”

Reviews

96 Reviews

My review of Buffer

Rating: 4 out of 10

Incentivized

May 16, 2025

Use Cases and Deployment Scope

I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprietorship business client. It helped us put consistent content out of social media without having to babysit social media every day. We can frontload the content by the week.

Pros

Schedule multiple platforms at once
Offers multiple platforms to choose from
Can schedule across time zones

Cons

Translation of links need works sometimes the images if an article will not translate to a post when it buffers

Likelihood to Recommend

Might not be the best as a company grows and scales and yoh want advanced analytics and sometimes a post would fail to Buffer due to website error or it won't translate out well when buffered

Lauren Rich, aPHR™

Social Media Manager in Social Media at Best sales talent (1-10 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

Great tool for managing social media posts

Rating: 9 out of 10

Incentivized

May 15, 2025

Use Cases and Deployment Scope

Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps me plan ahead and schedule posts ahead of time so I don't have to worry about it as much. I just spend one day scheduling all of our posts for the month and Buffer does the rest for me.

Pros

Scheduling Social Posts
Multi Platform Posting
Clean, Easy to Use Dashboard

Cons

We don't get as much engagement from Buffer posts on LinkedIn for some reason.
Wish we could seamlessly connect to Hubspot

Likelihood to Recommend

Buffer is well suited for those who want to have a set social media post schedule. It's easy to schedule multiple posts on all different platforms to save you time and mental energy from making manual posts every day. As a single person team, it's almost essential for me to stay afloat.

Verified User

Team Lead in Marketing (11-50 employees)

Vetted Review

1 year of experience

Simple Equals Powerful with this Social Media Management Tool

Rating: 10 out of 10

Incentivized

April 2, 2025

Use Cases and Deployment Scope

A great way to schedule social media posts. I'm ghost writing for a client, this way I get access to his social media accounts without actually getting access to it. For the paid version, there is even an option to review and approve posts

Pros

social media scheduling
social media analytics

Cons

time zone adjustment

Likelihood to Recommend

Even if you have one social media account, I use Buffer. Its great to stay organized. I'm sure the paid version is worth it if we have more accounts to manage or needed some of the paid versions. Its simple and works well.

Verified User

Consultant in Marketing (1-10 employees)

Vetted Review

12 years of experience

End Social Media Stress

Rating: 8 out of 10

Incentivized

April 1, 2025

Use Cases and Deployment Scope

I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s not over complicated. When clients begin to realize they need help juggling the hats they wear, Buffer helps take some of their worry away. Hiring a social media manager is financially out of reach for many startups and Buffer is affordable.

Pros

Free version for up to 3 platforms
Connects very easily to social media platforms
Allows you to customize your post for each platform
Has a great Google extension that allows you share articles and news quickly from your browser.
Includes a calendar view for content management.

Cons

I can’t seem to Tag companies on LinkedIn anymore. At one time I was able to. Perhaps my client needs the paid version.
I still find posting to Instagram confusing at times and need to tag.
Scheduling seems easy but it never fails that something gets messed up when setting up new accounts. Especially when the account holder has a different time zone than the place they are posting. I’m sure it our error but still frustrating.

Likelihood to Recommend

Buffer is great for very professional companies especially for LinkedIn or Facebook . If you are looking to craft more creative content for Instagram or TikTok, for example, I’d keep looking.

Penelope (Crescibene) Hamilton

Director of Client Relations in Marketing at AV Social Strategies (1-10 employees)

Vetted Review

6 years of experience

View profile

Affordable and easy to use.

Rating: 7 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.

Pros

Scheduling.
Analytic tools.

Cons

Scheduling gifs.

Likelihood to Recommend

The best part of Buffer is its price point. It is very affordable, especially for smaller organizations like mine. We also like that we can add all of the social media accounts and pages that we need to post for our clients and prepare the reports.

Allie Cobb

Digital Director in Social Media at Mouth Digital + Public Relations (11-50 employees)

Vetted Review

4 years of experience

View profile

A great tool to for high output

Rating: 8 out of 10

Incentivized

March 24, 2025

Use Cases and Deployment Scope

We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker and easier to post things. It has a neat AI assistant that recommends / writes content - and it's a really easy to use interface for that, quite graphical. Plus it has a browser extension that can be used to share or schedule links really easily, so that as I'm browsing the web on other sites I can easily click and schedule shared content.

Pros

Schedule social media - across all the major platforms
Generate AI content, in a way that makes it look good
Show analytics to help make better future content
Easy collaboration tools to work with a VA or team

Cons

Sometimes we have to reconnect the social platform services
Doesn't have deep tools for managing other aspects of social media
Not designed for realtime engagement

Likelihood to Recommend

If you want to have a consistently busy posting schedule, Buffer lets you schedule heaps of things in advance and has specific tools that make it easier, like recurring posts and a content library. Even the AI tool is designed specifically for creating a bunch of posts and scheduling them into the content mix.

James Crook

Business Coach at The Health Leader Co in Marketing at The Health Leader Co. (1-10 employees)

Vetted Review

2 years of experience

View profile

Creighton’s buffer review.

Rating: 10 out of 10

Incentivized

July 4, 2024

Use Cases and Deployment Scope

Finding a good, affordable way to schedule social media content was challenging. I now use it to Schedule posts and reels.

Pros

Scheduling
Customizations
AI generated captions.

Cons

I find scheduling with time zones a bit difficult because it’s sometimes GMT and others EST.

Likelihood to Recommend

It is perfect for anyone in marketing.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

2 years of experience

Great functionality for small teams

Rating: 8 out of 10

Incentivized

June 26, 2024

Use Cases and Deployment Scope

Buffer helped us craft and schedule social media posts for our different accounts, view our scheduled and published posts on a calendar, and keep track of engagement on posts. Our use was limited to three social media accounts and the free version was still very good, even with just that scope.

Pros

Scheduling posts
Drafting posts
Social calendar

Cons

Drafting features (e.g. links)
Limited content features
Some calendar issues

Likelihood to Recommend

Very well suited for the big social platforms: Facebook, IG, LinkedIn, X. The software isn't as suited for content creation outside of social media, but it is mainly a social media app so I wouldn't use it first for other things (blogging, newsletter, website copy) anyway.

Verified User

Former Employee in Marketing (11-50 employees)

Vetted Review

2 years of experience

Great solution at a great price.

Rating: 9 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the queue. We have multiple businesses, each with their own set of profiles. A tool like Buffer is necessary in today's business world.

Pros

scheduling
posting
managing

Cons

reporting
specialized posts not fully supported (stories, carousel, etc)

Likelihood to Recommend

Buffer is a great solution and a reasonable price point.

Joe Brown

CMO (Chief Marketing Officer) in Marketing at Frank Leta Auto Group (201-500 employees)

Vetted Review

3 years of experience

A Simple, Easy-to-Use Social Media Management Tool

Rating: 8 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-friendly interface that is easy for me to onboard other managers to take over. It provides decent enough analytics to understand what's performing (and what's not) to inform content strategies and audience engagement.

Pros

Easy-to-use interface
Great calendar and scheduling features
Simple analytics

Cons

More integrations with other social media platforms
Pricing isn't tailored to soloprenuers

Likelihood to Recommend

Buffer is a great, easy-to-use social media management tool. It doesn't do anything new or exclusive, but I love its simplicity and its interface and scheduling features. It really caters to speed and processes rather than comprehensive workflows. It's more affordable than some of its competitors, which is why it's one of my go-to choices.

Jesse Sumrak

Senior Content Marketing Manager in Marketing at Keyhole Content LLC (1-10 employees)

Vetted Review

3 years of experience

View profile

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