Buffer significantly helps us schedule our social media posts and also plan our feeds across multiple platforms which is critical since we use several social media channels.
Pros
Scheduling and posting scheduled posts
Highly intuitive user interface
Analyzes post performance clearly and visually
Cons
Functionality overall is fairly basic compared to other platforms
Limitations in handling certain content types like Reels and certain carousel posts
Provides top line analytics but doesn’t go super in depth
Likelihood to Recommend
It’s great for run of the mill scheduling and planning and for providing high level performance overviews to clients. For businesses requiring advanced social media management capabilities, comprehensive reporting, or extensive team collaboration features, Buffer may feel limiting compared to enterprise-level alternatives.
VU
Verified User
Employee in Marketing (Public Relations & Communications company, 5001-10,000 employees)
A great way to schedule social media posts. I'm ghost writing for a client, this way I get access to his social media accounts without actually getting access to it. For the paid version, there is even an option to review and approve posts
Pros
social media scheduling
social media analytics
Cons
time zone adjustment
Likelihood to Recommend
Even if you have one social media account, I use Buffer. Its great to stay organized. I'm sure the paid version is worth it if we have more accounts to manage or needed some of the paid versions. Its simple and works well.
VU
Verified User
Consultant in Marketing (Management Consulting company, 1-10 employees)
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s not over complicated. When clients begin to realize they need help juggling the hats they wear, Buffer helps take some of their worry away. Hiring a social media manager is financially out of reach for many startups and Buffer is affordable.
Pros
Free version for up to 3 platforms
Connects very easily to social media platforms
Allows you to customize your post for each platform
Has a great Google extension that allows you share articles and news quickly from your browser.
Includes a calendar view for content management.
Cons
I can’t seem to Tag companies on LinkedIn anymore. At one time I was able to. Perhaps my client needs the paid version.
I still find posting to Instagram confusing at times and need to tag.
Scheduling seems easy but it never fails that something gets messed up when setting up new accounts. Especially when the account holder has a different time zone than the place they are posting. I’m sure it our error but still frustrating.
Likelihood to Recommend
Buffer is great for very professional companies especially for LinkedIn or Facebook . If you are looking to craft more creative content for Instagram or TikTok, for example, I’d keep looking.
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
Pros
Scheduling.
Analytic tools.
Cons
Scheduling gifs.
Likelihood to Recommend
The best part of Buffer is its price point. It is very affordable, especially for smaller organizations like mine. We also like that we can add all of the social media accounts and pages that we need to post for our clients and prepare the reports.
I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-friendly interface that is easy for me to onboard other managers to take over. It provides decent enough analytics to understand what's performing (and what's not) to inform content strategies and audience engagement.
Pros
Easy-to-use interface
Great calendar and scheduling features
Simple analytics
Cons
More integrations with other social media platforms
Pricing isn't tailored to soloprenuers
Likelihood to Recommend
Buffer is a great, easy-to-use social media management tool. It doesn't do anything new or exclusive, but I love its simplicity and its interface and scheduling features. It really caters to speed and processes rather than comprehensive workflows. It's more affordable than some of its competitors, which is why it's one of my go-to choices.
This platform has helped me achieve significant post coverage and great skills in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to others in some way. It is extremely simple and easy to use social media.
Pros
Facilitates the sharing of several media formats.
Enhances your social media operations.
Distribute post across every social media accounts simultaneously.
Cons
Although I did not find any difficulty using it, yes I think I would like to improve that the maximum no of tasks limited to 10, if we do not have premium membership but it's ok, for that we need to update.
Other than that it has been working flawlessly.
Likelihood to Recommend
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.
Pros
Connects all social accounts in one place
Automates posting content when users are best to receive it
Helps you engage the right people at the right time
Allows to analyze results for better interactions
Cons
Bundle price accounts for a cheaper fee
Allow dynamic hashtag posting per category
Likelihood to Recommend
Buffer is amazing if you have access to all of your social accounts and you want to syndicate content when those channels are ready to receive the message. Buffer makes this entire process easy and affordable.
We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
Pros
Establishment of more suitable hours to publish on social media
Ease of sending messages to the publication queue through plugins in the internet browser
Basic statistics of each publication made
Cons
You need functions to improve the monitoring of social media channels
Statistical data on hashtags
Audience analysis of published posts
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
VU
Verified User
C-Level Executive in Marketing (Marketing and Advertising company, 1-10 employees)
Buffer is one of [the tools] used in our marketing department. I find Buffer very useful in terms of management of social media accounts. Various features are excellent like scheduling posts, multiple accounts at one place, analytics, I recommend paid use as it offers more features as competitive to free one. Integration is easy, you can use multiple social media accounts at one place.
Pros
Buffer allows you to monitor multiple social media accounts and also offers detailed analysis of how your posts are performing.
Chrome extension of buffer is really helpful.
It also offers best time to schedule your posts.
Cons
It would be better if it allows monitoring for mentions and polling.
The images crashed sometimes when posted via scheduling with Buffer.
The paid version is bit costly.
Likelihood to Recommend
In my work area Buffer [is] mostly used to monitor the client data and analysis also it helps me to schedule tasks in one go. It also allows you to create free images which you can use in your posts. The analytics helps me to know performance of the posts. I recommend paid version as it offers you better features than the free one . It is working fine with both desktop and mobile. Support system is also good. If it allows monitoring for mentions that will be an added advantage.
VU
Verified User
Employee in Marketing (Marketing & Advertising company, 11-50 employees)
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
Pros
I can plan and publish content on social channels.
Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
It has a special price; it is pretty affordable.
It has the possibility of integrating with other tools to improve its functions.
Cons
There are limitations in its integration with some social networks.
It is limited when tagging users in some social channels and making mentions.
The mobile app does not have all the features of the web version.
Likelihood to Recommend
Buffer has been an indispensable resource in our organization to keep our social networks up to date and full of content while tracking the success of our posts. You will be pleased with a tool like Buffer that is as useful as it is easy to use.
