#1 most frequent
United States of America
18.8%22,993 installations of 122,600
What is Brevo?
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
Categories & Use Cases
Media
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Screenshot of Marketing Automation - Dashboard
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Areas for Improvement
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Who Buys & Uses Brevo
#2 most frequent
France
18.0%22,123 installations of 122,600
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
7.7%9,455 installations of 122,600
Pros
- Contact management and segmentation for personalized outreach
- Email automation for triggered campaigns
- Effective design and delivery of marketing messages
Cons
- Limited variety and customization options for email templates
- User interface can be non-intuitive for critical functions
- Incident management features are not easily discoverable
Brevo for perfect email deliverability and tracking
Use Cases and Deployment Scope
We use Brevo to help with emailing from WordPress site and also for a standalone email newsletter that is sent twice monthly.
The first was very important. We had to substitute web host contact forms and email for a reliable solution and Brevo was inexpensive and reliable. There are even free price plans available for a low volume of transaction emails (contact forms, etc.)
The first was very important. We had to substitute web host contact forms and email for a reliable solution and Brevo was inexpensive and reliable. There are even free price plans available for a low volume of transaction emails (contact forms, etc.)
Pros
- Once configured, it simply works. Every single time.
- There are robust analytics and tracking of individual emails even on free plans.
- You can buy extra credits for overages instead of having to upgrade your plan.
Cons
- Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
- Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
- The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
- Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Return on Investment
- From the website, everything simply works. You must have a solution for emailing, and Brevo has been rock solid for us.
- Even when something doesn't work, either non-receipt or other complaints, it's relatively easy to dig in to the data and check the delivery and even whether the item was opened and what was clicked. That's important, and Brevo delivers.
- On the outbound side, my biggest frustration is not having easy access to click reports, by click and by user.
Usability
Alternatives Considered
Intuit Mailchimp and Constant Contact
Other Software Used
Slack, Zapier, Looker Studio
Brevo did as expected
Use Cases and Deployment Scope
I use Brevo to keep my customers informed about real estate news and tips. they contact me back if they need help selling their houses. My business is mostly a relationship based marketing and adding Brevo helps a lot my customers to keep them informed
Pros
- Email gets delivered to main inbox
- Excellent builder
- Great prices
Cons
- More analytics data
Return on Investment
- Very good! I am having good customer relationship
Usability
Alternatives Considered
Mailchimp Transactional Email (Mandrill) and Campaigner
Other Software Used
Google Gemini, ChatGPT
Good e-mails editor and marketing solution.
Use Cases and Deployment Scope
Sending mail campaigns to promote my events. Collect e-mail by integrating the Brevo plugin in my Wordpress website. I don't use it for newsletters, as I don't use that way to promote my work. I have a tiny educational theatre company, so my target audience is mainly teachers and administrators from schools.
Pros
- Drag and drop editor.
- Campaign analytics.
- importing contacts.
Cons
- Credits are a bit to expensive in comparison to subscriptions.
Return on Investment
- Still not used for a long time.
Usability
Totally recommended
Use Cases and Deployment Scope
I use Brevo as a newsletter for various people across the country, covering topics related to radio stations.
Utilizo Brevo como boletín informativo a diferentes personas a lo largo del país, trata de temas relacionados con Radios Emisoras.
Utilizo Brevo como boletín informativo a diferentes personas a lo largo del país, trata de temas relacionados con Radios Emisoras.
Pros
- Campaign format
- Intuitive tools
- Detailed reports
- Formato de campañas
- Herramientas intuitivas
- Informes detallados
Cons
- More tools for creating templates
- More variety of templates
- Más herramientas en la creación de plantillas
- Más variedad de plantillas
Return on Investment
- Yes, it meets the informational objective
- si, se cumple con el objetivo informativo
Usability
Other Software Used
Mailchimp Transactional Email (Mandrill), Brevo
Solid product.
Use Cases and Deployment Scope
We needed a bulk emailing platform to inform members and the general public about our opportunities. We use the platform to send emails out about open positions, fellowships, programs, and some general announcements. The platform was also a great solution to allow us to send colorful emails with photos without knowing how to code.
Pros
- Setting time to send emails.
- Adding images.
- Text alignment.
Cons
- Sometimes, the font isn't always easy to control.
- Difficult, not "easy," not to have hyperlinks underlined and turned blue.
- Limited blocks of text and images from the start, but it can be manipulated.
Return on Investment
- More engagement.
- More notice because of the colorful images and text.
- Can tell who opens and who is interested.
Usability
Other Software Used
Wufoo, Submittable
