Brevo vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.7 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
BrevoIntuit Mailchimp
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
BrevoIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoIntuit Mailchimp
Considered Both Products
Brevo
Chose Brevo
Mailchimp works on the number of contacts. Having a large number of contacts with lots of different lists depending on my clients, Mailchimp would be way too expensive for me!! In addition, when I tested it this tool was mainly in English. And the fact that it is not of French …
Chose Brevo
Well, I wanted a campaign program that is easy to use and is ready for GDPR. that I found in Brevo. Mailchimp is getting more and more complicated and expensive, but Brevo was a great substitute.
Chose Brevo
I think Brevo is more user-friendly than Mailchimp. The free version is also better on Brevo.
Chose Brevo
Mailchimp was the product used at my previous company, but is more expensive than Brevo, and not so easy and quick to configure.
I was looking for Sendinblue, when I realized it has changed to Brevo, and this change really helped me a lot to set up the whole mailing system …
Chose Brevo
I tried to used Mailchimp looks a great alternative but also its very expensive for small projects. Zapier, on the other hand looks like it needs a special learning curve that we cannot afford at the moment. We need a simple, effective and direct solution that fits our needs. I …
Chose Brevo
Mailchimp is the industry standard - but is a bit overburdened with features. We chose Brevo because it "does what is on the tin," just what we need.
Chose Brevo
Brevo is very close in functionality to Mailchimp and closely familiar. When looking for a new provider I was able to trial Brevo very quickly due to being closely formatted in a similar way making the transition and decision to switch much easlier.
Chose Brevo
Forms are better, integrated better with my WordPress plugin and the form design has more features. Brevo was recommended to me by an agency and when I first tried to create the forms I needed for landing pages in it, it proved better, more efficient and with more features than …
Chose Brevo
Mailchimp's pricing is based on the number of contacts and quickly gets very expensive. We dropped our spending budget by two just by switching to Brevo.
Chose Brevo
I have been using Mailchimp for many years, and honestly, it works well but I wanted to switch to see other options out of curiosity. Brevo seems much faster and more intuitive to me. What I value most about Brevo is the support service. I had a question, and they resolved it …
Chose Brevo
Brevo gives me the perfect balance of bang and the buck. Its really powerful, but it is good on cost. MailChimp was too costly for me, and tools like SendPulse were cheap but lacked the analytics and reports that I desire. sendgrid was decent but often had reliability issues …
Chose Brevo
Brevo is more intuitive and flexible. It allows more creativity
Chose Brevo
I select Brevo because at the beginning it has no limit listings.
Chose Brevo
Initial testing phase includes unlimited client database upload, competitive pricing, client feedback collection form linked to contact DB, straightforward automation setup, and a 50% discount coupon offer.
Chose Brevo
The TLDR version: Brevo outcompetes AWeber in almost every possible way: content editor quality and ease-of-use, general usability, cost, effectiveness, reliability, customer service, understanding needs of clients (ie. budgets), small business focus, etc. etc. etc. Brevo for …
Chose Brevo
Price point as I do not need to send regular emails only when I have promotion
Chose Brevo
We love the simple design that Brevo has as well as the price.
Chose Brevo
Brevo is better value for money in our case.
Intuit Mailchimp

No answer on this topic

Features
BrevoIntuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.0
198 Ratings
1% above category average
Intuit Mailchimp
7.9
488 Ratings
4% above category average
WYSIWYG email editor7.3177 Ratings8.3453 Ratings
Dynamic content8.6160 Ratings7.4436 Ratings
Ability to test dynamic content8.8153 Ratings7.6417 Ratings
Landing pages6.011 Ratings7.8337 Ratings
A/B testing6.510 Ratings7.7368 Ratings
Mobile optimization8.2177 Ratings8.6447 Ratings
Email deliverability reporting9.3194 Ratings8.3475 Ratings
List management9.0191 Ratings7.6475 Ratings
Triggered drip sequences8.7111 Ratings7.8328 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
189 Ratings
3% above category average
Intuit Mailchimp
7.5
473 Ratings
3% above category average
Dashboards8.019 Ratings7.8136 Ratings
Standard reports9.1188 Ratings8.0471 Ratings
Custom reports6.810 Ratings6.861 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.0
128 Ratings
12% above category average
Intuit Mailchimp
-
Ratings
Link Tracking9.0128 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Brevo
-
Ratings
Intuit Mailchimp
8.4
10 Ratings
7% above category average
Lead nurturing automation00 Ratings7.09 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings6.49 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Brevo
-
Ratings
Intuit Mailchimp
7.4
60 Ratings
0% below category average
Calendaring00 Ratings7.748 Ratings
Event/webinar marketing00 Ratings7.245 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Brevo
-
Ratings
Intuit Mailchimp
7.3
56 Ratings
3% below category average
Social sharing and campaigns00 Ratings6.750 Ratings
Social profile integration00 Ratings7.847 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brevo
-
Ratings
Intuit Mailchimp
6.7
57 Ratings
11% below category average
API00 Ratings7.345 Ratings
Role-based workflow & approvals00 Ratings6.516 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings6.428 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.525 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.852 Ratings
Best Alternatives
BrevoIntuit Mailchimp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoIntuit Mailchimp
Likelihood to Recommend
9.0
(218 ratings)
8.0
(511 ratings)
Likelihood to Renew
10.0
(10 ratings)
8.4
(51 ratings)
Usability
8.5
(15 ratings)
8.7
(380 ratings)
Availability
9.1
(1 ratings)
9.5
(6 ratings)
Performance
9.1
(1 ratings)
8.9
(7 ratings)
Support Rating
9.9
(13 ratings)
8.2
(18 ratings)
Implementation Rating
9.1
(2 ratings)
7.4
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
9.1
(1 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
BrevoIntuit Mailchimp
Likelihood to Recommend
Brevo (Sendinblue, Inc)
I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.
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Intuit
If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.
Read full review
Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
Intuit
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Brevo (Sendinblue, Inc)
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
Read full review
Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review
Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
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Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.