The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Cat avg: 8.7
The software offers pre-built reports with metrics standard to the category.
Cat avg: 8.6
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.4
Users can test dynamic content prior to launching a campaign.
Cat avg: 7.7
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 7.2
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 7.6
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 7.5
Using software to manage lists, send emails, automate email campaigns, and track results.
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Users can create custom reports.
Category average: 7.4
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Users can test dynamic content prior to launching a campaign.
Users can easily optimize emails and landing pages for mobile devices.
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
This involves creating, filtering, editing, merging and de-duping lists of contacts.
The software allows users to set up automatic / drip email campaigns triggered by certain events.
The software offers pre-built reports with metrics standard to the category.
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
