Brevo for perfect email deliverability and tracking
Use Cases and Deployment Scope
We use Brevo to help with emailing from WordPress site and also for a standalone email newsletter that is sent twice monthly.
The first was very important. We had to substitute web host contact forms and email for a reliable solution and Brevo was inexpensive and reliable. There are even free price plans available for a low volume of transaction emails (contact forms, etc.)
Pros
- Once configured, it simply works. Every single time.
- There are robust analytics and tracking of individual emails even on free plans.
- You can buy extra credits for overages instead of having to upgrade your plan.
Cons
- Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
- Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
- The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
- Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Return on Investment
- From the website, everything simply works. You must have a solution for emailing, and Brevo has been rock solid for us.
- Even when something doesn't work, either non-receipt or other complaints, it's relatively easy to dig in to the data and check the delivery and even whether the item was opened and what was clicked. That's important, and Brevo delivers.
- On the outbound side, my biggest frustration is not having easy access to click reports, by click and by user.
Usability
Alternatives Considered
Intuit Mailchimp and Constant Contact
Other Software Used
Slack, Zapier, Looker Studio
