#1 most frequent
United States of America
49.0%1,073 installations of 2,188
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Categories & Use Cases
Media
Who Buys & Uses Brandwatch
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
11.4%250 installations of 2,188
#3 most frequent
India
4.5%98 installations of 2,188
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Pros
- Highly programmable setup allows for deep categorisation of social and online conversation data.
- Useful and clear UI that allows easy access to granular reporting.
- Highly responsive and knowledge support and account management teams.
- Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
Cons
- The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
Return on Investment
- Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
- We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
Very pleased with Brandwatch
Pros
- Filters textual data
- provides excellent options in terms of dashboards
- very efficient and timely data downloads
- quick response from the support team
Cons
- I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
- I would like to see a more comprehensive historical data pull
Most Important Features
- Ease of use
- Speed
- reliability
Return on Investment
- Very productive research tool
- Training students to use tool when they leave our school
Alternatives Considered
Nuvi and Meltwater Media Intelligence Platform
360 degree solution for social media listening, monitoring, and reporting
Pros
- It helps to create Consumer Insight report
- It helps to create Influencer Analysis report
- It helps to create Campaign Analysis report and see the performance of the campaign
Cons
- Image recognition features
- Speech Analysis features
- Attractive wordcloud
Most Important Features
- Profile analysis dashboard
- Influencer analysis dashboard
- Location map mention
Return on Investment
- It helps for creating quick report
- The data is accurate and clensed
- 360 degree social listening service
Alternatives Considered
Talkwalker, Radian6 and Meltwater Social (formerly Sysomos)
Other Software Used
Radian6, Sprinklr Modern Marketing & Advertising, Talkwalker
An incredible alternative to manage your social network
Use Cases and Deployment Scope
Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using Falcon.io, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.
Pros
- Falcon.io has a well-organized and fluid interface.
- It has many abilities to work the on the content of our company or clients in different social media.
- The platform even allows me to mix stories as part of the marketing strategy.
- With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
- It's nice to have a reporting section where I can frequently review where I should improve.
Cons
- The Falcon.io mobile app has very few features; I hope they can include better future updates.
- Their technical support should improve, take the time to provide answers.
Return on Investment
- Everything has been positive; it provides me with excellent statistical data accurate and understandable for optimal reading and easy decision making. It is excellent.
Alternatives Considered
Zoho Social
Other Software Used
Campaign Monitor, Drift, Joomla!, Google Analytics, Asana
Usability
Brandwatch/Crimson Hexagon is a powerhouse
Pros
- Media coverage database.
- On-ramping from zero to action.
- Reporting.
Cons
- More reporting template options.
- More alerting options.
Return on Investment
- Surprises our clients.
- Insurance against negative conversations.
- Informative reporting that is shareable.
Alternatives Considered
Meltwater Media Intelligence Platform
