BlueOcean Brand Navigator

Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand.

BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean states that by taking a fundamentally different approach to brand data and insights, they aim to inspire more creativity and help teams unlock a brand strategy that confidently drives business performance.

Differentiators, as provided by the vendor:

• Traditional survey-based brand trackers provide generic, high-level snapshots into brand health on an infrequent basis, and not only are time consuming and costly, they are subject to bias and methodology issues. They are not an effective tool to arm everyone in the organization with the ongoing insights they need to make timely, confident decisions that drive brand impact.
• Engagement metrics are silo’d within point solutions, and give only channel performance insights without brand health or competitive context. Cobbling these metrics together to build a picture of brand health leaves gaps in understanding and a fragmented view of the customer’s relationship with the brand.

Brand Navigator can help:

• Make decisions at the pace a business and the market requires, with always-on insights into every element of the brand and that of competitors.
• Build a brand with confidence by taking actions that are informed by comprehensive and up-to-date data set on brand health.
• Build a lasting competitive advantage by developing the organization’s brand intelligence competency with the support, services, and thought leadership needed.