We use Bloomreach Commerce Experience Cloud for a number of business functions. Specifically to my team, we run our digital marketing campaigns, store and segment our data and then report back on the engagement and performance of these digital campaigns to analyze how the use of the Bloomreach platform is helping us acheive our business goals.
Pros
Quick & easy to segment data using the Segmentations function
Really intuitive for editing and publishing email campaigns using Scenarios
Easy to store different campaigns in different initiatives, grouped together using tags
Cons
We recently had an issue with the loading speeds of the platform, this was a big problem
the reports tab is poorly laid out and difficult for new starters to know how to use
Dashboards lack good functionality to present data visually with different graphs, tables etc
Likelihood to Recommend
For my job function, Bloomreach Commerce Experience Cloud was a huge improvement on the previous system we were using to segment our data and send out the email campaigns. Firstly, having all data, email campaigns and scenarios for publishing stored in one system is a great idea. It makes it really quick and easy to quickly amend campaigns based on last minute requests allowing our team to work in an agile manor - in the specific use case of email marketing.
VU
Verified User
Executive in Research & Development (Events Services company, 1001-5000 employees)
