Blackbaud Enterprise Fundraising CRM

Blackbaud Enterprise Fundraising CRM is a purpose-built cloud solution for enterprise-scale nonprofit, healthcare, and higher education fundraising programs. The platform aims to empower organizations to raise more by enabling fundraising teams to operate with greater efficiency, security, and insight. Integrated business intelligence and analytics unlock data-driven strategies to engage, retain, and grow supporter value—helping organizations to achieve ambitious fundraising goals.

Its out-of-the-box capabilities enable enterprise-level fundraising teams to work with large, multidimensional datasets, providing:

• A holistic view of constituents to manage interactions with them based on whether they are Individuals, Households, Groups, or Corporations and maintain visibility into corporate hierarchy. 

• Sophisticated donor management capabilities such as Stewardship Plans, Fund Management, Recognition Programs, Naming Opportunities, and Donor Challenges to increase donor engagement.

• Market segmentation to support complex multi-channel outreach programs.

• Research and Analytics powered by Blackbaud’s native prospect research tool, ResearchPoint, including data modeling and benchmarking.

• Mobile and web access to empower on the go fundraisers with constituent information through their mobile devices.

• Direct data access to cloud environments via read-only, read-write, and self-service developer portal to speed development cycle while maintaining control and optimizing security and compliance.