BigCommerce

Score8 out of 10

671 Reviews and Ratings

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Categories & Use Cases

eCommerce

Media

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.

Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.

Screenshot of where to customize the look and feel of a storefront.

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Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.

Product variations
Products with variations or configurable options are easy to list and easy to browse.
Category average: 8.1
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.7
Website integration
Integrates with an existing company website or blog.
Category average: 8.2

Bulk product upload
Admins can upload products in bulk using spreadsheets.
Category average: 7.5
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 7
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Category average: 7.3

#1 most frequent

Retail Trade

16.1%

4,935 installations of 30,583

#2 most frequent

Manufacturing

13.5%

4,117 installations of 30,583

“SEO optimization”
— Owner, Eagle Armorment (1-10 employees)

#3 most frequent

Wholesale Trade

7.7%

2,362 installations of 30,583

Kevin Scott

Customer Service Manager in Customer Service at LEM Products (51-200 employees employees)

Use Cases and Deployment Scope

We were using a small company for our web platform. BigCommerce brought our website into current times. The checkout process is a night and day experience for our customers. Common issues we experienced before are non-existent with BigCommerce. Any time we have needed assistance, we've been able to get a BigCommerce representative quickly to offer support.

Pros

Checkout Experience
Smooth User Experience
Ease of Order Portal

Cons

Inability to easily build kit SKUs
Tracking number export limit. Only 50 characters can be exported to BC.
Required use of apps for some actions.

Return on Investment

BC allowed us to provide a better user experience.
The order portal for order management is great.
The ability to work with customers while online is nice.

Other Software Used

Braintree, a PayPal service, Attentive Mobile

Dean Johnston

E-commerce Manager in Marketing at Philip Morris & Son (11-50 employees employees)

Use Cases and Deployment Scope

We use BigCommerce for our main retail website and a clothing brand that we also own. When we compared the platform to other leading ecommerce solutions, BigCommerce won with better SEO benefits and more manageable options included with the platform.

Pros

SEO
Support
Easy to use

Cons

Google Reviews only available on higher paying subscriptions
Google Merchant Center currently limited to 40k SKU's in feed
Facebook integration available but limited
Product feeds cannot be managed within the platform

Return on Investment

Analytics results provided by BigCommerce are often better than GA4
Integration into our back office system means we can quickly list and update products and manage orders more efficiently.
The sandbox website included in our subscription enables us to test the look and feel of anything new before putting it onto our live website.

Alternatives Considered

Shopify Plus and WooCommerce

Other Software Used

Linnworks, Feefo, Answerbase

John W

Sales Manager in Sales at Gunstop Reloading Supplies (1-10 employees employees)

Use Cases and Deployment Scope

It is the [backbone] of our website. We needed a new one back in 2014 and a local company helped set up the site. It works well with Webgility to [the interface without] QB POS[.]

Pros

Easy to use
Great tech support

Cons

Shipping options to allow for package insurance[.]
More ability to separate items for various shipping options[.]

Return on Investment

We like it[.]
The tech support is great[.]

Other Software Used

Webgility

Usability

Verified User

Team Lead in Engineering (51-200 employees employees)

Use Cases and Deployment Scope

we utilize BigCommerce as an e-commerce platform to build, manage, and scale online stores for our clients.
We recommend BigCommerce to the customer looking for flexible and easy to use Ecommece solution.We primarily focus on US and Europe market .
The scope include store design and development, Inventory setup, custom Integration, Order management etc.

Pros

BigCommerce provide beautiful responsive themes for store setup
Integration with marketplace
It comes with Robust checkout and Payment options
Stron SEO capabilities

Cons

App Ecosystem has the scope of improvement
Maintaining Variants should be simplified
Checkout customization is limited

Return on Investment

Improved ROI by reducing initial setup cost
Faster Launch time
Better conversion rates
App Ecosystem limitation caused issues

Alternatives Considered

Shopify and Adobe Commerce

Verified User

Project Manager in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We use BigCommerce to manage several brand websites. One serves as a "catalog" with no items for sale, but customers can view product information, download catalogs, product specification sheets, and find referral links for purchase. We were able to customize the theme to support all these functions including programatically created embedded HTML panes for purchase links.

We also websites on BigCommerce from which we do sell items, and were able to considerably customize the purchase/add to cart interface to suit our products, allowing customers to simultaneously view and add multiple product variations to the cart via a table format.

Overall we have been using the platform for over 5 years and it has been a stable, fairly flexible solution without any major problems and we have been happy with it.

Pros

Product stability
Highly customizable themes
Easy to manage product catalog

Cons

Shipping (quoting, estimated delivery, tracking)
Fraudulent order prevention
Advanced/modern theme builder/customization

Return on Investment

Increase orders
Minimal maintenance
Streamlined order flow

Alternatives Considered

Shopify and WooCommerce

Other Software Used

Shopify, WooCommerce

Salesforce Commerce Cloud

BigCommerce

What is BigCommerce?

Categories & Use Cases

Media

Key Features

Top Performing Features

Product variations

SEO

Website integration

Areas for Improvement

Bulk product upload

Personalized recommendations

CMS

Most Frequent Users

Retail Trade

Manufacturing

Wholesale Trade

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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