TrustRadius: an HG Insights company

BigCommerce

Score7.9 out of 10

671 Reviews and Ratings

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Categories & Use Cases

Media

enterprise ecommerce for high-volume brands like Skullcandy.
the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.
where to customize the look and feel of a storefront.

1 / 3

Top Performing Features

  • Product variations

    Products with variations or configurable options are easy to list and easy to browse.

    Category average: 8.1

  • SEO

    The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

    Category average: 7.6

  • Multi-site management

    Administrators can manage multiple storefronts or websites under one umbrella.

    Category average: 8

Areas for Improvement

  • Visual customization

    Users can customize the look & feel of the storefront; storefront is visually attractive.

    Category average: 7.8

  • Personalized recommendations

    Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

    Category average: 7

  • CMS

    Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

    Category average: 7.3

Great but room to grow.

Use Cases and Deployment Scope

BigCommerce is our hosting site for one of our e-commerce sites and we are currently in the process of migrating our second bigger store as well. BigCommerce has simplified many business problems for us. The hosting has made our systems more streamlined by allowing extreme customization, integration, and more. This has improved our efficiency, site speed, and sales.

Pros

  • Site Speed
  • Customization
  • Store management

Cons

  • Focusing on customer requests for improvement rather than "cool features"
  • Allowing further customization of products via export/import (Customizations, product templates, etc.)
  • Updating database resources to reflect recent updates. Much of the information is outdated.
  • Ability to use WebP or AVIF images.

Return on Investment

  • Streamline operations
  • Increased Sales
  • Increased Average Order Value
  • Improved Page Speed

Alternatives Considered

Turbify and WooCommerce

BigCommerce BigResults

Use Cases and Deployment Scope

We were using a small company for our web platform. BigCommerce brought our website into current times. The checkout process is a night and day experience for our customers. Common issues we experienced before are non-existent with BigCommerce. Any time we have needed assistance, we've been able to get a BigCommerce representative quickly to offer support.

Pros

  • Checkout Experience
  • Smooth User Experience
  • Ease of Order Portal

Cons

  • Inability to easily build kit SKUs
  • Tracking number export limit. Only 50 characters can be exported to BC.
  • Required use of apps for some actions.

Return on Investment

  • BC allowed us to provide a better user experience.
  • The order portal for order management is great.
  • The ability to work with customers while online is nice.

Other Software Used

Braintree, a PayPal service, Attentive Mobile

BigCommerce chosen as the best ecommerce solution

Use Cases and Deployment Scope

We use BigCommerce for our main retail website and a clothing brand that we also own. When we compared the platform to other leading ecommerce solutions, BigCommerce won with better SEO benefits and more manageable options included with the platform.

Pros

  • SEO
  • Support
  • Easy to use

Cons

  • Google Reviews only available on higher paying subscriptions
  • Google Merchant Center currently limited to 40k SKU's in feed
  • Facebook integration available but limited
  • Product feeds cannot be managed within the platform

Return on Investment

  • Analytics results provided by BigCommerce are often better than GA4
  • Integration into our back office system means we can quickly list and update products and manage orders more efficiently.
  • The sandbox website included in our subscription enables us to test the look and feel of anything new before putting it onto our live website.

Alternatives Considered

Shopify Plus and WooCommerce

Other Software Used

Linnworks, Feefo, Answerbase

BigCommerce is very powerful

Use Cases and Deployment Scope

We implemented BigCommerce for our online products sales, upgrading from a legacy platform. BigCommerce allowed us to link our online sales to our accounting software. We used some of the 3rd part shipping solutions for shipping within BigCommerce which greatly simplified our shipping processes and reduced having to manually do work related to shipping (no more copy and pasting).

Pros

  • Multi Store front
  • Implementing Online Tax Codes per product
  • Importing and exporting products

Cons

  • Muti Store front comes through all one channel order wise, this can get tricky accounting wise
  • Some imports, like Tax Codes, can only be implemented via API

Return on Investment

  • Our shipping has been vastly streamlined when using BigCommerce
  • 3rd party plugins have been great

Alternatives Considered

NetSuite ERP and Shopify

Other Software Used

Webgility, QuickBooks Online Advanced, ShipStation

Our take

Use Cases and Deployment Scope

It is the [backbone] of our website. We needed a new one back in 2014 and a local company helped set up the site. It works well with Webgility to [the interface without] QB POS[.]

Pros

  • Easy to use
  • Great tech support

Cons

  • Shipping options to allow for package insurance[.]
  • More ability to separate items for various shipping options[.]

Return on Investment

  • We like it[.]
  • The tech support is great[.]

Other Software Used

Webgility

Usability