Basis DSP

Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.

• makes managing campaigns more efficient
• leads to better audience segmentation
• real time analytics lead to better business decisions

• We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
• Shifting over to base it says also allowed us to cut our CPM to half or less

• Good margins improving ROI
• It has diversified our DSP portfolio, which is great for the company
• Not a lot of fraud issues which are usually very time consuming, so having none of them improves ROI by liberating time from the team to focus on other key issues

SmartyAds DSP

• Their fees are low, so that is ROI positive.
• CTRs are low, impacting our margins in a bad way.
• We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.

AppNexus, OpenX and AppLovin

• Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
• Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.