TrustRadius Insights for Basis DSP are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.
Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.
Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.
Basis DSP Reviews
10 Reviews
Professional, Scientific, and Technical ServicesMarketing & Advertising8Public Relations & Communications1Research1
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.
Pros
Ease of use
detailed reporting
easy optimizations
Cons
Better reporting
a detailed guide on how to run the platform
better user support
Likelihood to Recommend
You want to streamline and automate your programmatic advertising efforts. Basis DSP is designed to simplify the process of buying and managing digital ad inventory programmatically, making it well-suited for organizations seeking efficiency in their advertising workflows.
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.
Pros
PMP Deals
Reporting
Ad Unit Flexibility
Cons
Reporting Customizations
Defining Viewable and Unique Impressions within reports
Include more opportunities to target B2B audience segments
Likelihood to Recommend
Basis does a great job at reaching target audiences efficiently. The control the DSP gives allows for quick optimizations and flexibility in approach towards achieving our client's campaign objectives. It's been a bit of a struggle reaching business to business decision-makers, in the sense that although we receive clicks - the performance within Google Analytics does not translate. I would like to see Basis get more targeting capabilities against key decision-makers in the foodservice space.
VU
Verified User
Manager in Marketing (Marketing & Advertising company, 11-50 employees)
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
Pros
The platform is very easy to learn
Access to great inventory
Very competitive pricing
Cons
Managed service is a little pricey and tends to have slightly lower performance
interface is very 90's, could use a real facelift purely from an aesthetic perspective
Reports are continually being updated but could use some refinement in output for client-facing reports
Likelihood to Recommend
Basis is actually very versatile and scalable. As long as you are spending about $10,000 a month on programmatic, I have found it to be equally easy to use on small campaigns as well as large. If you aren't running enough programmatic campaigns to justify the cost of basis, then it would be hard to make the recommendation to learn the platform and implement it. But if you are, they have amazing training materials and the support we got is outstanding.
We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
Pros
Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
Easy to use platform.
Cons
Can not self manage lookalike campaigns.
Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
Likelihood to Recommend
It is the least suited for lookalike campaigns. If you prefer to manage all your campaigns you can not do so with Basis. But everything is fantastic. I really enjoy the ad fraud capabilities and the potential to purchase audience data.
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to our capabilities. Basis is easy to use, easy to understand, and is a leader in their field. The innovations and new features they roll out on a regular basis helps my firm provide the best of traditional and new programmatic campaigns to our clients on a consistent basis. We are always excited to be able to tell our clients about new ways to promote their businesses and interests by using programmatic advertising, and specifically Basis DSP. Basis also offers excellent customer support and service. Our customer success manager is one of the best I've ever worked with in any industry. I highly recommend Basis DSP to any business looking at using their products.
Pros
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Cons
If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.
Likelihood to Recommend
Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
We use Basis DSP to reach members of our advertising network across other relevant mobile apps that they're using. It is used exclusively by the ad operations department, but is part of every client campaign that we deploy. Basis helps us reach grocery list app users while they're engaged with other apps they use, such as games, weather, and news apps, due to its ability to bid on the major mobile exchanges simultaneously.
Pros
Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cons
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Likelihood to Recommend
Basis is well-suited for platforms or advertisers seeking to locate a subset of users across a larger app ecosystem. The platform is well-suited for campaigns that are constrained by location/geotargeting parameters. While we use the platform exclusively to locate mobile app users in mobile apps, it would be difficult to say how other vendors seeking to acquire inventory in other environments would perform, we find that it is great for the purposes of in-app advertising. For campaigns with strict impression goals and minimums, a platform with different bid-stop technology may be more appropriate.
Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
Pros
Geofencing/hyperlocal ads
In-app advertising
In-app retargeting
Hyperlocal retargeting
Cons
Pricing is somewhat opaque, especially ad network costs
The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
Interface is clunky
Likelihood to Recommend
If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.
Nationally/big regions it can get very costly, very quickly.
Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.
Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.
Pros
Offers great third-party targeting options
User-friendly platform
Easy to set up retargeting campaigns
Tracks revenue and conversions in platform
Cons
Conversion HTML pixels could be easier to set up revenue tracking on
No using existing customer lists in the platform
Doesn't accurately report in Google Analytics even with UTM codes
Likelihood to Recommend
Basis DSP is a great platform for launching display campaigns, offering great third party targeting options. It is easy to optimize campaigns, set up remarketing and use the private marketplace. I wish it was easier to set up revenue tracking with the HTML Conversion Tag, but if you're using the image pixel, it is much easier (not all of our clients can use this option though). I'd also like if there wasn't an extra charge for using our own customer lists (email, device ID, etc).
We use Basis DSP for our programmatic advertising for our agency and for our clients.
Pros
Native Advertising
Audience Prospecting and reach
Hyperlocal Targeting
Cons
Takes a bit to understand programmatic and to how campaigns are ran
Reporting could be sexier, it downloads into an Excel sheet, pretty basic
Insights into targeting demographics
Likelihood to Recommend
Ability to reach people outside of Google and Facebook, you get to access over 12 exchanges. New cross device capabilities Native Advertising Connected TV Retargeting
We began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.
Pros
Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running.
Display network - The display network offered a wide variety of options, with thousands of available placements.
Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis.
Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.
Cons
User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform.
Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.
Likelihood to Recommend
SiteScout definitely takes some dedicated time to learning the platform and keeping up with ad maintenance and optimizations, but the platform allows for seemingly endless options on targeting, campaign structure, budgeting and creative. Overall, the SiteScout platform is well-suited for an experienced PPC professional, who wants to experiment with a large display platform that offers a great deal of customization.
VU
Verified User
Employee in Marketing (Marketing and Advertising company, 11-50 employees)
