Basis DSP Information Reviews & Insights

Score9 out of 10

24 Reviews and Ratings

Community insights

TrustRadius Insights for Basis DSP are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.

Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.

Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.

Basis DSP Reviews

4 Reviews

InformationInternet2Broadcast Media1Online Media1

Getting to the "Basis" of Basis!

Rating: 9 out of 10

Incentivized

November 2, 2021

Use Cases and Deployment Scope

Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us what a nightmare. But with Basis, we are able to retarget exactly how we want to and get great inventory doing it! Our Basis representative is always super helpful and always willing to help our agency.

Pros

Data Analytics
Partnership
Inventory

Cons

UX Experience
More Details in Certification Trainings

Likelihood to Recommend

Basis is able to give us a larger group of inventory than our previous software partners. Basis is a good tool, specifically for any company that is in the housing, credit, or employment industry.

Verified User

Team Lead in Marketing (Online Media company, 201-500 employees)

Vetted Review

3 years of experience

Very good for programmatic begginers

Rating: 6 out of 10

Incentivized

May 27, 2021

Use Cases and Deployment Scope

Basis [DSP] is used by the user acquisition team on our company to acquire new users. We do not use it for retargeting as other DSPs have more complete solutions with cookie matching technology and Basis lags on those features.
Basis [DSP] helps us get more users into the funnel and also for app install campaigns with minimal effort and good coverage on the North American market.

Pros

Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well
Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs
Very good anti fraud controls on the platfrom

Cons

Impressions served on the platfrom usually have low viewability scores.
No cookie matching technology so match rates bewteen desktop and mobile is low on the platform
Needs better performance solutions, retargeting and conversion product development

Likelihood to Recommend

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.
Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.

Kimberly Smith

Director digital in Marketing at Ogilvy (Internet, 10,001+ employees)

Vetted Review

1 year of experience

View profile

Solid Agency DSP

Rating: 7 out of 10

Incentivized

October 4, 2019

Use Cases and Deployment Scope

We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.

Pros

It's very easy to use.
Easy to AB test multiple creatives.
All creative types supported (video, native, display, audio).

Cons

Notification system should be improved.
Reporting should be more granular and more dimensions.
They should build an API to check costs on an hourly basis.

Likelihood to Recommend

Basis strength relies on their great customer service and their ability to run almost any campaign and be able to test and optimize. However, the results on the end are not that good. In general, the CTRs are a bit low compared to the standard we get on other DSPs. It's not clear if the issue lies in their technology or their pool of inventory, but the issue is still there.

Gabriela Band

Sales Specialist in Sales at Ogilvy (Internet, 10,001+ employees)

Vetted Review

2 years of experience

View profile

A good beginner DSP

Rating: 4 out of 10

Incentivized

October 17, 2018

Use Cases and Deployment Scope

We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.

Pros

Solid, simple real time bidding.
Excellent customer support.
Creative upload feature works well.
Groups campaigns in an easy to understand way.

Cons

Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.

Likelihood to Recommend

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.

Verified User

Director (Broadcast Media company, 1001-5000 employees)

Vetted Review

3 years of experience