#1 most frequent
United States of America
81.5%22 installations of 27
What is Basis DSP?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Categories & Use Cases
Videos
Who Buys & Uses Basis DSP
#2 most frequent
Canada
11.1%3 installations of 27
#3 most frequent
Nepal
3.7%1 installation of 27
Basis is GREAT
Use Cases and Deployment Scope
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.
Pros
- Ease of use
- detailed reporting
- easy optimizations
Cons
- Better reporting
- a detailed guide on how to run the platform
- better user support
Return on Investment
- makes managing campaigns more efficient
- leads to better audience segmentation
- real time analytics lead to better business decisions
Basis - By Centro For Digital Marketers
Pros
- The platform is very easy to learn
- Access to great inventory
- Very competitive pricing
Cons
- Managed service is a little pricey and tends to have slightly lower performance
- interface is very 90's, could use a real facelift purely from an aesthetic perspective
- Reports are continually being updated but could use some refinement in output for client-facing reports
Return on Investment
- We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
- Shifting over to base it says also allowed us to cut our CPM to half or less
Very good for programmatic begginers
Pros
- Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well
- Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs
- Very good anti fraud controls on the platfrom
Cons
- Impressions served on the platfrom usually have low viewability scores.
- No cookie matching technology so match rates bewteen desktop and mobile is low on the platform
- Needs better performance solutions, retargeting and conversion product development
Return on Investment
- Good margins improving ROI
- It has diversified our DSP portfolio, which is great for the company
- Not a lot of fraud issues which are usually very time consuming, so having none of them improves ROI by liberating time from the team to focus on other key issues
Alternatives Considered
SmartyAds DSP
Solid Agency DSP
Pros
- It's very easy to use.
- Easy to AB test multiple creatives.
- All creative types supported (video, native, display, audio).
Cons
- Notification system should be improved.
- Reporting should be more granular and more dimensions.
- They should build an API to check costs on an hourly basis.
Return on Investment
- Their fees are low, so that is ROI positive.
- CTRs are low, impacting our margins in a bad way.
- We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.
Alternatives Considered
AppNexus, OpenX and AppLovin
Basis DSP is a game changer!
Pros
- Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
- Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
- The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
- The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Cons
- If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
- One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.
Return on Investment
- Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
- Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.
