#1 most frequent
Australia
83.3%5 installations of 6
What is Audience Republic?
Audience Republic is positioned as an all-in-one CRM & marketing platform specifically designed for events and the creator economy. The vendor claims that this solution caters to the needs of small to large-sized event organizers and companies in the creator economy. According to the vendor, professionals and industries such as event organizers, concert promoters, festival organizers, sports event organizers, conference organizers, content creators, influencers, artists, musicians, and podcasters can benefit from Audience Republic's tools for audience growth, engagement, and monetization.
Categories & Use Cases
Top Performing Features
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Areas for Improvement
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8
Spelling and Grammar Check
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 8.1
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.7
Who Buys & Uses Audience Republic
#2 most frequent
Brazil
16.7%1 installation of 6
In my experience, promises the world, delivers next to nothing
Use Cases and Deployment Scope
I work for a marketing and events company – we use(d) Audience Republic to reach our subscribers (well over a million) to promote our events. This was done through announcements, pre-sales, on-sales, giveaways and on-going promotions.
Pros
- Segmentation
- EDM template refinements
- Data acquisition
Cons
- Integration of ticketing agencies
- More flexible templates
- Better customer service
- Not lying about the fees charged to other clients
Return on Investment
- Besides from the gamified competitions to attain data to then market to, literally nothing that I couldn't get from a competitor.
- Audience Republic lie to us about how much their services cost. They were charging us 0.0053c per email send (and they upped this price without telling us one month), and a peer told me they were paying 0.0015c per send. In my opinion, they are not trustworthy.
Usability
Alternatives Considered
Intuit Mailchimp, Braze and Campaign Monitor by Marigold
Other Software Used
Braze, MailCamp, Campaign Monitor by Marigold