Apteco Marketing Suite

Connect

Access connected data sources so as to make smarter, data-informed decisions from a single view of first-party data, powered by FastStats Designer. Data can be connected with preferred ESPs and fulfillment channels. Apteco Orbit also lets users share insights and campaign reports with stakeholders in a visual online format.

Analyse

Apteco FastStats® technology enables users to explore data and create dashboards containing key insights with the ability to filter, build lists and drill down interactively from visualisations. One can design branded dashboards to share insights across the organisation. Visualisations are updated automatically to reflect the latest data refresh.

Target

The software helps better understand audiences for more targeted and effective campaigns. Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and create targeted customer segments. Users can create and check a target audience list for a campaign, and then export, or trigger a broadcast, using your chosen ESP. Marketing teams can build audience definitions for themselves, directly from visualisations, at the moment of need.