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Adjust by AppLovin

Score8.9 out of 10

28 Reviews and Ratings

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What is Adjust by AppLovin?

Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.

Categories & Use Cases

Media

Cohorts Dashboard. See your retention rate per channel and per date.
CEO View. Easily view ad spend per country and per partner in one simple view.
CEO View. Holistically track ad spend per region and partner using views that make sense.
User Acquisition Dashboard. Track your profit and performance over time.
Custom Reports. You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

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Reviews

What users are saying about Adjust by AppLovin.
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Great and powerful tool

Incentivized
EL mehdi CHIAR
growth Manager in Marketing at Avito.ma (51-200 employees employees)

Pros

  • Great for creating funnels and following their evolution.
  • Creating use cohorts of some users and share them with marketing tools.

Cons

  • It would be great to have a view where I can aggregate charts of all my platforms combined (ios android desktop mobile site).

Return on Investment

  • As a positive impact it helped us create dashboards for every aspect of the business.
  • It made us more data-oriented with the possibility to study retention and activation of specific cohorts.

Other Software Used

AppsFlyer, AT Internet, Tableau Online

My Adjust by AppLovin Experience

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.

Pros

  • Cohort Analysis
  • Customer Segmentation according to choice
  • Deeplinking
  • 3rd party app integration

Cons

  • User Experience - there are many dimensions in one screen
  • Just an measurement platform
  • Not updated features continuously

Most Important Features

  • Reliability
  • Easy to use
  • Simple

Return on Investment

  • For the first time, we measure our ROI comes from the apps with the help of Adjust by AppLovin's integration easiness
  • Improved our product because we could understand the user/download data better
  • We measured our IOS traffic brings 3 times more ROAS than Android traffic

Alternatives Considered

Firebase and Insider Growth Management Platform (GMP)

Other Software Used

Insider Growth Management Platform (GMP), Storyly, Firebase

Great for attribution

Incentivized
Verified User
Manager in Sales (51-200 employees employees)

Use Cases and Deployment Scope

We use Adjust as a mobile measurement partner to track, analyze and measure the performance of our marketing campaigns. It helps us understand which of our media channels works best in terms of app downloads as well as usage and navigation within the app and understand which users are more valuable to us.

Pros

  • Blocks fraudulent installs before validaitng their postbacks
  • Much cheaper than the competition
  • Good support team

Cons

  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.

Most Important Features

  • Antifraud tools
  • Certification program
  • Webinars and supporting material

Return on Investment

  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.

Alternatives Considered

AppsFlyer, Singular, mParticle and Branch

Other Software Used

mParticle, Branch, Singular, AppsFlyer, InMobi, AppLovin, ironSource

Looking for an MMP, take Adjust as a possible option in your decision

Incentivized
Verified User
Engineer in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We use Adjust Attribution on behalf of our clients. We use Adjust Attribution's data to optimize the different campaigns in the several media we run daily. We configure media, set up tracking links, and launch campaigns, and we use the cohort API to get the campaign data programmatically

Pros

  • Attribution
  • Reporting
  • Very good in-app event tracker

Cons

  • Doesn't provide cohorts for unique events
  • The reporting UI is not very good
  • Very slow and old UI

Most Important Features

  • Attribution
  • Reporting
  • Media managment

Return on Investment

  • We could increase our revenue in 20% as we support clients with Adjust

Alternatives Considered

AppsFlyer, Branch and Singular

Other Software Used

AppsFlyer, Google Ads (formerly AdWords), Singular

Adjust - Accurate and Reliable

Incentivized
Verified User
Account Manager in Marketing (51-200 employees employees)

Pros

  • Reporting
  • Event postbacks

Cons

  • Link creation is often difficult and incorrectly executed by clients
  • Fraud reporting needs some improvements

Most Important Features

  • Ease of use
  • Reliability
  • Accurate reporting

Return on Investment

  • Positive ROI
  • Ability to work with more clients
  • Ability to analyze performance and traffic yields

Alternatives Considered

AppsFlyer, Branch, Kochava, TUNE (formerly HasOffers) and SPAMfighter

Other Software Used

AppsFlyer, Kochava, TUNE (formerly HasOffers)

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