Adjust by AppLovin vs. Branch

It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.

Incentivized

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

• Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
• Tracking in-app actions on our mobile campaigns.
• Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
• Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• UI is very confusing and needs a refresh.
• Reports are very limited and need more granularity.
• Onboarding program for agencies lacks concrete information.

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

Incentivized

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

Adjust Attribution is great on Amplitude if tagged/integrated right.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then you need to go into the logs to subtract it but Adjust does it automatically. However, Adjust is by far the MMP with the worst UI and UX.

Incentivized

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

• As a positive impact it helped us create dashboards for every aspect of the business.
• It made us more data-oriented with the possibility to study retention and activation of specific cohorts.

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized