Fractional Marketing Operations services... direct help to companies, all in a single place!
Use Cases and Deployment Scope
Company I was assisting needed assistance with several aspects in the Marketing area, from email strategy, to lead follow-up, to determination of the right KPIs to monitor and track the business progress. At the moment, what made more sense was to explore fractional Marketing arrangements. Alingn.ly provided a comprehensive alternative, one-stop-shopping type of deal, that was much welcomed.
Pros
- Marketing operations
- Strategic mindset
- Operationalizes the plans: KPIs, dashboards, expertise
Cons
- Documentation is good, sometimes is too much
- Reports and dashboard need to be sustainable, hence excel must be used at max
- Marketing budget that may include multiple market variables
Return on Investment
- Clarity on the expectations from Lead campaigns and investment
- Definition of actionable KPIs and elimination of all "vanity metrics"
- Knowledge transfer to the organization for managing operations post-engagement
