Airship

I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.

• Increased customer retention by 15%
• Increased revenue by 18% on the launch of loyalty program for our app
• Improved app's daily active user rate due to engagement strategies

Voucherify

It is a powerful tool with many use cases, I've only used the tip of the iceberg with so much more to explore. It has helped to improve the perception of the products too. I could easily send out a last-minute message if needed as it's fairly easy and quick to set up.

• It is easy to use, especially for our older population and suits the younger population just fine.

Canva

Wufoo, Ascend by Wix, Adobe Acrobat

With it, I work with different teams to send out a lot of push emails, inbox messages and in-app messages. I found the setup process relatively easy and it was pretty quick, so if ever I needed to send a message at the last minute, I was able to do that with some ease. One of the nicest things to do was set up a target audience in Airship using traits. The data team helped me to set this up and to load regularly a data set into the Airship system.

• Setup process is easy and quick, allowing quick message delivery.
• Design choices can be changed.
• Works with various teams for push emails, inbox messages and in-app messages.

Miro, Microsoft 365 Manager, AI Monitor, Flookup for Google Sheets

We are a product company and for research work or testing purposes, we build dummy mobile app experiences as an MVP. For that, we need no code mobile app creation tool and Airship helps best in such scenarios. We do create basic pages, and workflows and add trigger-based notifications. We can also do A/B testing of our content and flows.

Once the app is ready, we can track usage details and make changes on the go. No need for developers and no one needs to update existing apps. This helps us to do iterations of MVP. Once we are good to go with our findings from MVP, we do app development inhouse.

• We are able to test new pages in app in less than 1 day
• We are able to distribute apps to 50+ people in fraction of time

OneSignal and Adobe Campaign

Zoho Campaigns, OneSignal

Airship deploys our app channel campaigns for users with the My Account" app installed. They also optimize this channel and have omnichannel integration abilities.