A robust tool for cross-channel marketing
Use Cases and Deployment Scope
I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.
Pros
- Efficiently handling the communication delivery for a huge number of customer base.
- The performance analytics dashboard offers information about each part within the campaign that we want to analyse.
- Customer support response is good.
Cons
- Dashboard is robust but very complex to use. It can be made easy.
- More features should be added when designing templates for emails or landing pages.
Return on Investment
- Increased customer retention by 15%
- Increased revenue by 18% on the launch of loyalty program for our app
- Improved app's daily active user rate due to engagement strategies
Other Software Used
Voucherify
