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Adobe Social

Score8 out of 10

58 Reviews and Ratings

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What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Adobe Social has to offer, as determined by TrustRadius' reviewers.
Based on 58 ratings of Adobe Social's features
View all features

Top Performing Features

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

  • Customer interaction histories

    Users can view the entire customer conversation history when responding to a mention.

    Category average: 8.2

  • Lead generation

    Users can discover and engage with new prospects, based on certain parameters.

    Category average: 7.6

Areas for Improvement

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

Reviews

What users are saying about Adobe Social.
View all reviews

Onboard Adobe Social for Digital Marketing

Incentivized
Jaynesh SindhuView profile
Google Adwords Expert in Marketing at ShowMeLeads Inc (11-50 employees employees)

Use Cases and Deployment Scope

Managing our company's social content and driving more content-based campaigns to improve business connections on social media.

Pros

  • Social campaign management
  • Business connection grow
  • Quick post insights
  • Multiple brand measurement

Cons

  • Good to have WhatsApp connection.

Return on Investment

  • Improve business ROI
  • Bulk lead generation

Usability

Time Saving!

Incentivized
Verified User
Employee in Legal (5001-10,000 employees employees)

Use Cases and Deployment Scope

Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.

Pros

  • Relationship Builder
  • Organization
  • Mobile friendly

Cons

  • App functionality
  • Format
  • Marketing

Return on Investment

  • Increased clients
  • Time saver
  • Customer satisfaction

Alternatives Considered

Adobe PhotoShop

Other Software Used

Brand24, Percolate, monday.com

Usability

Adobe Social - A product constantly in Beta

Incentivized
Chris CartwrightView profile
Social Media Manager in Social Media at Canada Post / Postes Canada (10,001+ employees employees)

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product

Other Software Used

TweetReach Pro

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.

Get Social with Adobe

Incentivized
Robert RandleView profile
Social Media Specialist in Marketing at Nicopure Labs (1001-5000 employees employees)

Pros

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.

Other Software Used

Social Studio, Hootsuite Free

Adobe Social: The Cadillac of Social Listening Tools

Incentivized
Melissa ButlerView profile
Social Media Manager in Marketing at Credit One Bank (201-500 employees employees)

Pros

  • Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
  • Provides detailed and in depth analytics so we can make smarter Social Media decisions.
  • Allows us to provide content across multiple Social Media platforms.
  • Provides sentiment of engagement

Cons

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.

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