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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Social

    Score8 out of 10
    N/AAdobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A

    Shoutlet (Discontinued)

    Score2 out of 10
    N/AShoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
    Pricing
    Adobe SocialShoutlet (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe SocialShoutlet (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe SocialShoutlet (Discontinued)
    Considered Both Products
    Adobe
    Chose Adobe Social
    Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
    Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe SocialShoutlet (Discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.4
    9 Ratings
    4% below category average
    Shoutlet (Discontinued)
    8.0
    1 Ratings
    4% above category average
    Boolean keyword searches7.58 Ratings00 Ratings
    Filtering out noise/spam7.57 Ratings8.01 Ratings
    Sentiment analysis7.58 Ratings00 Ratings
    Broad channel coverage7.09 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.4
    9 Ratings
    8% below category average
    Shoutlet (Discontinued)
    8.3
    1 Ratings
    3% above category average
    Content planning and scheduling7.09 Ratings8.01 Ratings
    Audience targeting7.58 Ratings8.01 Ratings
    Content optimization7.59 Ratings00 Ratings
    Workflow management7.59 Ratings9.01 Ratings
    Engagement
    Comparison of Engagement features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.7
    8 Ratings
    3% below category average
    Shoutlet (Discontinued)
    9.0
    1 Ratings
    13% above category average
    Automated routing and prioritization7.58 Ratings9.01 Ratings
    Customer interaction histories8.08 Ratings9.01 Ratings
    Bulk actions7.58 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    8.0
    8 Ratings
    3% above category average
    Shoutlet (Discontinued)
    8.7
    1 Ratings
    12% above category average
    Lead generation8.07 Ratings8.01 Ratings
    Content marketing8.08 Ratings9.01 Ratings
    Paid media management8.07 Ratings00 Ratings
    Campaigns and promotions8.08 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.9
    9 Ratings
    6% below category average
    Shoutlet (Discontinued)
    9.0
    1 Ratings
    7% above category average
    Twitter8.08 Ratings9.01 Ratings
    Facebook8.09 Ratings9.01 Ratings
    LinkedIn7.57 Ratings9.01 Ratings
    Google+7.09 Ratings9.01 Ratings
    Instagram8.57 Ratings00 Ratings
    Pinterest8.04 Ratings00 Ratings
    YouTube8.07 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.8
    9 Ratings
    1% below category average
    Shoutlet (Discontinued)
    7.7
    1 Ratings
    3% below category average
    Campaign success analytics8.09 Ratings8.01 Ratings
    Real-time tracking7.58 Ratings8.01 Ratings
    Competitor analysis8.08 Ratings7.01 Ratings
    Account management
    Comparison of Account management features of Adobe Social and Shoutlet (Discontinued)
    Feature
    Adobe Social
    7.3
    8 Ratings
    9% below category average
    Shoutlet (Discontinued)
    -
    Ratings
    Role-based user permissions & privileges7.58 Ratings00 Ratings
    Mobile access7.07 Ratings00 Ratings
    User Ratings
    Adobe SocialShoutlet (Discontinued)
    Likelihood to Recommend
    7.5
    (16 ratings)
    8.0
    (25 ratings)
    Likelihood to Renew
    5.4
    (11 ratings)
    1.3
    (24 ratings)
    Usability
    8.5
    (4 ratings)
    7.7
    (4 ratings)
    Availability
    7.0
    (1 ratings)
    7.3
    (1 ratings)
    Performance
    5.0
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.0
    (3 ratings)
    7.3
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe SocialShoutlet (Discontinued)
    Likelihood to Recommend
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Pros
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Cons
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
    • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
    • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
    Read full review
    Likelihood to Renew
    Adobe
    I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
    Read full review
    Usability
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
    Read full review
    Performance
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
    Read full review
    Online Training
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Implementation Rating
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Alternatives Considered
    Adobe
    Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
    Incentivized
    Read full review
    Return on Investment
    Adobe
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • Allows our small staff to provide our clients with world-class service and data.
    • Exponentially improved fan base expansion for our clients.
    • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
    Read full review
    ScreenShots