Adobe Experience Platform Launch Reviews and Ratings

Rating: 5.2 out of 10

Score

5.2 out of 10

Community insights

TrustRadius Insights for Adobe Experience Platform Launch are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Scalability and Flexibility: Users have appreciated the platform's ability to grow with their business needs, mentioning its flexibility in handling various requirements.

Wide Range of Extensions: Some reviewers found the diverse selection of extensions valuable for customizing the platform to meet specific business demands.

Insightful Analytics: Customers have praised the platform for providing detailed insights that aid in making informed decisions about their business usage.

User-Friendly Interface: Reviewers have noted the platform's friendly interface, making navigation and task completion straightforward for users.

Real-Time Data Availability: Customers appreciate the platform's provision of real-time data availability and analytics, enabling quick access to insights for timely decision-making.

AI-Driven Insights: Some users value the platform's use of AI-driven insights to deliver customized experiences, enhancing its overall functionality.

Reviews

14 Reviews

Adobe Offers Great Integration

Rating: 8 out of 10

Incentivized

April 29, 2022

Use Cases and Deployment Scope

This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.

Pros

Consolidate sources
Many extensions to choose from
Aids us with insights on our businesses usage and needs

Cons

User manual is hard to navigate when trying to take in the platform
Not first-time user friendly.
Not customized for smaller businesses needs.

Likelihood to Recommend

I think that Adobe Experience Platform Launch is well suited for helping our team stay organized with which platforms we need and how we utilize them for each client. It also is a reliable resource when we have any questions, their customer support team is helpful and responsive every time we reach out.

Samantha Huskey

Digital Marketing Specialist in Research & Development at Proclaim Interactive (11-50 employees)

Vetted Review

3 years of experience

View profile

Streamlining Data and Technology with Adobe Experience Platform.

Rating: 8 out of 10

Incentivized

April 19, 2022

Use Cases and Deployment Scope

Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.

Pros

Friendly interface.
Analytics data.
Flexible and innovative.

Cons

Minor bugs.
Not many people are using it yet.
Need technical knowledge to integrate some features.

Likelihood to Recommend

It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.

Verified User

Account Manager (11-50 employees)

Vetted Review

1 year of experience

Must have for Adobe Analytics users

Rating: 9 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

We use it to manage our custom Adobe Analytics implementation and also to host 3rd party tags on our website for easier and faster management of the same.

Pros

Very detailed, lot's of options for customization
3rd party integration , large catalogue of plugins
easier than the JavaScript method of implementing Adobe analytics

Cons

Steep learning curve.
Documentation could be more fleshed out.
Support from Adobe team is lacking in my opinion.

Likelihood to Recommend

If you are using Adobe Analytics, you must have Adobe Launch as well. It can also be used standalone as a tag management system which is pretty robust as it contains all the options for hosting tags, like using a pre-configured plugin or pasting the entire custom code as-is.

Verified User

Executive in Marketing (201-500 employees)

Vetted Review

3 years of experience

Adobe Experience Platform Launch review

Rating: 9 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.

Pros

Real time data availability
Real time analytics
Uses AI driven insights to deliver customized experiences

Cons

Backend schema experience could be easier to manage
Connectors could be easier to manage
Pricing strategy could be more competitive

Likelihood to Recommend

A good scenario is when you need to target market ad campaigns, and you need to customize the customer journey. For example, we need to capture digital information from all channels on a customer so that we can use that data to turn into useful insights and a specific target market for our consumers, making their experience specific to them.

Verified User

Director in Information Technology (11-50 employees)

Vetted Review

1 year of experience

Adobe Experience Platform Launch: a user friendly tag management system

Rating: 9 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.

Pros

Easy and intuitive interface
Having different environments for development and testing
Simple integration of other tools by using the built-in connectors
Vast pallet of options to use as trigger and actions of the rules
Great flexibility for the user

Cons

Challenging to debug if the rules do not follow a proper naming convention
Some parts of the interface are buggy, when clicking the "go back" button
Technical knowledge is needed for operating the tool
Adding the Launch library to your website will slow down the loading of the pages slightly

Likelihood to Recommend

Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic.

However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.

Verified User

Engineer in Marketing (501-1000 employees)

Vetted Review

3 years of experience

The best tool, if you are ready to invest on it

Rating: 9 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

We were looking for a tool that would allow us to "unify" data from different sources, with the end goal being to utilize them for internal data analysis. Getting the data & finding tools for analysis, in the end, was quite easy, but we really struggled in the middle. After a lot of market research, we ended up moving forward with Adobe Experience Platform Launch.

Pros

Data tagging & unification
Unlimited integrations available

Cons

As a commercial user, I had difficulties at the beginning with understanding how to use the tool and get the value out of it

Likelihood to Recommend

If you are a company ready to invest time and resources in order to have a tool that will make your life easier in the long run, you must proceed with Adobe Experience Platform Launch.

If, on the other hand, you are looking for a "quick and dirty"/one-off solution to an issue, I wouldn't recommend this specific one.

Verified User

Account Manager (51-200 employees)

Vetted Review

1 year of experience

There is a reason why Adobe is the industry leader.

Rating: 10 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.

Pros

Connecting different data sources into one.
Native mobile & web-app support.
Performance

Cons

Editing templates.
Customer support.
Lots of clicks to get something done. UI could be improved.

Likelihood to Recommend

Although it's not the perfect all-in-one platform, Adobe Experience does provide more pros than cons. It's well suited for mid to large-sized organizations that have the budget for such a platform. It's not as well suited for smaller companies & start-ups who have a limited budget while also making quick iterations to find that product-market fit.

Verified User

Executive in Product Management (11-50 employees)

Vetted Review

1 year of experience

A Marketing Must Have!

Rating: 8 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the software helps save time and frustration in email sends.

Pros

Easy to navigate.
Save changes s automatically.
Works well with other software and is compatible with most programs.

Cons

Better linkage to Workfront.
Faster list loading time.
More updated training coarse style.

Likelihood to Recommend

I am likely to recommend this to other coworkers in the Marketing/ Communication departments but other areas in the workplace would not find the software very useful or easy to understand.

Jack Eizenhafer

Marketing Specialist in Marketing at SAE International (1001-5000 employees)

Vetted Review

1 year of experience

Amazing Software And User friendly Too

Rating: 7 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.

Pros

User friendly interface
Publishing flow is too easy
Good support and trust of Adobe

Cons

Little bit expensive
Sometimes it takes too much time to login
Difficult to understand

Likelihood to Recommend

It was flexible and permitted me to deal with my clients in all parts of my business. This program gives you a constant profile to all the more likely get your clients, so you can take special care of their necessities. This increments consumer loyalty because of the customized approach.

Preeti Gautam

Content Manager & Digital Marketer at TBU Media Pty. Ltd. (11-50 employees)

Vetted Review

1 year of experience

View profile

Improve Customer Experience Vis Multi Stream Data Analytics

Rating: 7 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.

Pros

Data aggregation
Data presentation
Native Mobile Support

Cons

User Interface
Load Times
Non standard use case implementation

Likelihood to Recommend

This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience solution implementation and improvement. It may be a less attractive solution if less focused on customer interactions and their experiences is the goal. An example I would provide for a company not likely to benefit from this would be utility providers.

Verified User

Analyst in Marketing (501-1000 employees)

Vetted Review

1 year of experience

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Adobe Experience Platform Launch: a user friendly tag management system

Rating: 9 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Pros

Easy and intuitive interface
Having different environments for development and testing
Simple integration of other tools by using the built-in connectors
Vast pallet of options to use as trigger and actions of the rules
Great flexibility for the user

Cons

Challenging to debug if the rules do not follow a proper naming convention
Some parts of the interface are buggy, when clicking the "go back" button
Technical knowledge is needed for operating the tool
Adding the Launch library to your website will slow down the loading of the pages slightly

Likelihood to Recommend

Verified User

Engineer in Marketing (501-1000 employees)

Vetted Review

3 years of experience