Event tracking
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
Cat avg: 8.1
Top Performing Features
Universal data layer
The software utilizes a set of universal data made available through the browser, server, or HTML content.
Cat avg: 7.7
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Cat avg: 7.9
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Cat avg: 6.4
Worst Performing Features
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Cat avg: 7
Automated error checking
The software automatically detects and alerts users of code errors.
Cat avg: 4.9
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Cat avg: 7.9
Adobe Experience Platform Launch Features from Reviews
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
7.8+26%
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 6.2
Tag Management
Features related to tag management
7.8+9%
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 7.9
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Category average: 7.4
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 6.9
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 6.4
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 7.9
Page load times
The tag management software has helped improve page load speeds.
Category average: 7
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.9
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 7
Data Management & Integrity
Features related to data management and integrity
8.0+16%
Event tracking
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
Category average: 8.1
Mobile event tracking
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
Category average: 6.8
Data distribution management
The software manages the collection and distribution of data among various technologies.
Category average: 7.5
Universal data layer
The software utilizes a set of universal data made available through the browser, server, or HTML content.
Category average: 7.7
Automated error checking
The software automatically detects and alerts users of code errors.
Category average: 4.9