TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.
Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.
Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.
We depend on Adobe Analytics to play a pivotal role for our organization. The platform helps us understand our customers’ behaviors. Using Adobe Analytics data, we can learn a great deal about our audience so that we can better serve their needs. We find Adobe Analytics to be an integral part of our operation.
Pros
Customer Behavior
Browsing pattern
Bottom of the funnel
Cons
Top of the funnel
Browsing behavior
Customer identification
Likelihood to Recommend
Adobe Analytics is best suited for companies with a high volume of data that they need to analyze to optimize user experience, campaign effectiveness, and website performance. On the other hand, it may not be a good fit for smaller companies that don’t have a lot of data to analyze. It may not be the right choice either if they simply need tools to collect and report their web data without needing sophisticated analysis capabilities.
VU
Verified User
Engineer in Engineering (Retail company, 10,001+ employees)
The problems we are trying to solve is Data Validation and governance autonomously and missing data points due to users opting out of privacy consent.
Pros
Adobe Workspace > Dashboards
Ease of use
Administration
Cons
Data Warehouse
Data Feeds
Data Sources
Data Imports
Likelihood to Recommend
- It's well suited to easily maneuver to the reports that we need and in a much faster way. - Although, it does require some improvements with setting with data Sources and data feeds. It feels like the UI is outdated compared to other features.
VU
Verified User
Consultant in Engineering (Apparel & Fashion company, 1001-5000 employees)
We use AA for collecting analytics data for the applications for app and web to understand user behavior. The problem we face is the account for data for user that do not contest to accept the cookie data and we see a gap in figuring out what have they selected in application.
Pros
Capture the analytics data
Provide business the data that is needed to make business decision
Cons
The data we receive in flat files in EDW is not captured
The consent data for users that do not accept the cookies is hard to collect data on
Likelihood to Recommend
It is good for medium to last org. It is perfect for these org but for small org it is challenging and expense
I think more than ever, our organization is trying to become more data-driven. Just because you're tracking data doesn't mean you're data-driven. So we have a huge effort this year that I'm personally working on to kind of bring together and leverage the Adobe Analytics tool as one of the tools that we use out of probably about 15 different things that we track metrics in. But I'm bringing on a piece of software that actually brings in all that data into one view, one dashboard that'll have the whole health of your pages or your product. And it's just a couple of clicks, right? But with Adobe Analytics obviously being our main tracking tool, it will allow us to start surfacing some of those insights and be able to start moving quicker in regards to what we see out of the tracking to really push it to the software engineers to implement. So really just teaching and changing an organization's mindset of data-driven - just because you can report something out, it's like, what actions do we need to take from that data?
Right now there are some issues with it just released a little while ago, multifactor authentication for our account manager. So some folks were having issues with that the other day that it wasn't coming into their email. Then we had some issues in the code where we were locking them out of their account. So I actually talked to Adobe yesterday about it and they're going to get someone to come help us.
But just stuff like that, for example, are you a problem? Like that comes in because we see a dip or increase right? Rate of something, whatever we were tracking and we're like, okay, that's an anomaly, right? So we go to the Adobe Analytics tool, along with some of our observability tools to really say, okay, we're in the customer journey potentially, right? Is the error happening? What page were they on? Did they go somewhere after? Did they click around somewhere after? It gives us an idea of how to address those kinds of issues that sort of pop up.
Pros
I would say as far as setting up dashboards, for me personally, it's pretty easy, but it does have a learning curve along with it. Once you do know where to find things and how to bring it to life, it just makes sense. After a minute you're like, okay, I realize that's why they have set up that way.
I really like the feature of having its omni bug track tracking tool. You can be on your own website, and if you don't know what the tag is called or some of those kind of details that you need when you're building out dashboards, you can take a look and use that. That's a web add-on. So you have your page open, and as you're clicking around it's giving you that data on the right hand side of like, okay, here's the page name, here's the E V A R, here's the event. Like all those kind of things that come with analytics tagging. So I really like using that.
Cons
I've given this feedback to them already, but I'm getting tasked with setting up executive dashboards and have become the go-to person to set up scheduled reports for our CIO, our CEO, and all the vice presidents. So one of our senior vice presidents challenged me to get them all in one email because they're getting probably 10 emails (or however many reports I have out there depending on the person). I was trying to set up some automation, and I ended up having to use a different tool, Microsoft Power Automate, to combine those links for those reports to click in there. There's no way in the tool that you can do those things. Sharing is not great in my opinion, and I've spoken to them about that and it sounds like they're coming out with some better sharing capabilities. So that would be my biggest thing is like AI automation and then how do I share this in a really efficient manner to executives that don't necessarily want to get 10 emails just from this in the morning when they already get a ton of other emails.
Likelihood to Recommend
I think there's much room for improvement. And I think they can do it right. When I go take a look at other pieces of software like Google Analytics, Tealium, and some other competitor products, it seems like the UI and UX, the way you build reports, is a lot easier. I just feel like for the amount of money we're paying, we should be getting a little bit better product.
Areas where it's well suited: I think baseline it's a great product to just be able to create those dashboards, create those reports, collaborate with people. I do a lot of training for it and, you know, once it clicks, it makes sense. Like I mentioned earlier, it's all use case-based, right? I don't think I have a strong opinion on where it wouldn't be suitable I guess. People have a choice on what platforms they use today, so I mean, you can either use it or not use it, in my opinion.
We use Adobe Analytics to quickly analyze and make decisions on how to proceed with tactics on our various web properties. Being able to visualize deep - dive metrics on user behavior helps us pivot and make decisions on what to focus on to get he best results from our time.
Pros
User behavior
Customer pathing
Traffic source details
Cons
Drag and drop dashboards
Reporting visuals
Likelihood to Recommend
[Adobe Analytics is] fantastic if you need to see many data points in one place and not just focus on generalized metrics. May not be so good if you are not familiar with how to dissect and take actionable steps on customer journey and site data. Recommended for any business with multiple web properties and at least 50K site visit per month.
VU
Verified User
Manager in Engineering (Education Management company, 51-200 employees)
Adobe Analytics is a good tool. It has a nice interface and presents all your data in a very easy to understand way. The module that works with this software is very efficient, and I can analyze all web traffic and give strategies. You can download any type of graphics in different formats, everything looks perfect and very detailed, and it shows a lot of information.
Pros
For web analysis, this tool is excellent.
Real-time data is highly accurate and has a large amount of variable and custom traffic conversion where accurate tracking is possible.
Nice and flexible interface
Cons
The price of the license seems very expensive to me.
It should be more compatible with other browsers to streamline tasks without correcting errors.
The sheer number of reports it throws can often be overwhelming.
Likelihood to Recommend
Adobe Analytics is a tool that I would not hesitate to recommend. It is very powerful to report and analyze data in an easy to understand way, and it has many useful functions.
It is being used by one of our clients. It helps us understand the client's user's behaviors on their website. We can use this data to make recommendations for improvements and evaluate the success of the website initiatives. The benefit of using Adobe Analytics over other analytics tools is that it is very customizable and we are able to obtain very specific information about users.
Pros
Customizable interface allows us to answer very specific questions unique to our website.
There are many add-on features offered by Adobe Analytics that provide us with an even more in-depth understanding of web behaviors.
Adobe Analytics is a well known tool, so there are many support communities and help resources available.
Cons
It's not as fast as other tools in providing quick analysis for business questions. It can take a while to get the data from the data warehouse.
There aren't many free resources for learning the tool.
It can be difficult to convince clients to use Adobe Analytics because it is a paid tool.
Likelihood to Recommend
I believe Adobe Analytics is more appropriate for organizations with a sufficient support and analytics team to configure the tags properly and analyze the results accurately. A client with a smaller budget and resources would probably be better served using a free analytics tool.
VU
Verified User
Analyst in Engineering (Internet company, 51-200 employees)
