TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.
Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.
Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.
We use Adobe Analytics to have a better experience so that we can track several of our campaigns across multiple platforms in one home. It's just easier to see all at one place than to have to use multiple places to look at singular places and then have to compare using multiple windows - if I can do all in one I'm in for of that.
Pros
Data Integration from multiple sites
track website performance
helps to understand behavior of customers
Cons
Updates would be good
It doesn't seem to be expanding as much as it could.
Maybe a new Home Screen?
Maybe be a bit faster?
Likelihood to Recommend
Like I said prior, Adobe Analytics is a good hub to track a lot of information from multiple sites, and the integration seems to be seamless - but could it be better? Of course. I like having to have all of my info at one place - but Google does a better job of just google information - and that's what they need to strive for.
I use it in a consultant capacity for clients, who use Adobe Analytics to track multiple web estates, either because they're part of the Adobe suite or they want to use something outside of Google Analytics, or because they want to track more steps than just their website. I'll use the data they have and recommend them to collect additional data to play insights back to the client in the scope of recommending CRO / UX improvements to the website based on behaviour observed
Pros
Customisable dashboards
Real time reporting
No limits to dimensions and events
Cons
In my opinion, it's not that friendly to use / there's a steeper learning curve than GA4
In my opinion, the UI isn't great, it's fiddly, and you have to SAVE your reports which even I forget to do
I think it's more complex to implement
I think it's expensive, when there's free alternatives
Likelihood to Recommend
It can have more depth to data if implemented right, but it's also trickier to use than others
The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basically go in and build dashboards or relationships or reports to be able to answer important business questions either for ourselves or for the clients that we work for.
Pros
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Cons
I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.
Likelihood to Recommend
Anytime you're dealing with very large-scale data that needs to be processed in real-time very quickly, this definitely shines. So if you've got more than 50 to a hundred million page views in a monthly period or more than being able to use Adobe Analytics, be able to answer those questions and literally get data at any time of the year for the most part with very little delay is exceptional. So that's probably what I'd say is the best use cases that are situated. The larger the dataset, maybe not necessarily the more complex the dataset, but the larger the dataset and the more moving parts to it, the better this tool does at being able to answer it than others in the market.
We use Adobe Analytics to analyse user behaviour, understand trends and patterns in order to optimise and provide the best digital customer experience possible. We also use the insights generated to drive our backlog and priorities the features that bring most value for our customers.
Pros
Dashboard creation through Workspace
Curation and sharing data with stakeholders
Customisable solution
Cons
Report builder for MAC
Journey canvas as for CJA
Likelihood to Recommend
It's a mature complex solution & analytics platform that suits a generous portfolio of use cases.
We use Adobe Analytics in tracing the customer journey experience, and with the help of reports, and predictive analysis we try to make the customer experience smoother by removing the pain points. The in-depth analysis provided by Adobe Analytics really helps us in providing insightful analysis and improving our customer experience.
Pros
Wide range of reports
In-depth analysis
Improving customer experience
Making system more efficient
Cons
It's expensive
Not easy to integrate/implement
Likelihood to Recommend
Well suited in data oriented large scale orginizations as this tool helps in easily filtering the large set of datas and provide the right set of reports that's needed by the users for important decision making.
I am a consultant who helps clients with their Adobe Analytics through implementation and use of the tool. I teach them what it can do and help them get the most out of it.
Pros
Very flexible reporting in workspace.
Flexibility in data structure.
Flexibility in data allocation.
Building advanced segments simply.
Cons
Support
Documentation
Likelihood to Recommend
Adobe democratizes the data. Workspace is very flexible and it's very powerful. Adobe launch is also fantastic at providing flexible options at connecting that data. This leaves us with clear ideas of what the data is and how to see it. The flexibility in building out dashboards in a clear way is empowering.
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us comprehend each touchpoint in the user journey inside our UI experience on a deeper level. With Adobe Analytics, you can react swiftly to shifting market conditions and grab opportunities as they present themselves.
Pros
The ability to input data from several sources makes it incredibly convenient.
It's crucial that this platform makes it easy for me to comprehend user behavior.
It offers comprehensive insights on the functionality of websites and applications.
Cons
Concerns about data privacy vary by location
The second is that it required a lot of server resources to operate Adobe Analytics.
For novice users, this tool might be somewhat confusing.
Likelihood to Recommend
Along with this data preparedness, Adobe Analytics resolves several issues about data-driven choices and data manipulation. It's been beneficial and has improved the deliverables we make for our clients. We saw a double-digit percentage point improvement in conversion rates because of AA. Large datasets are easily visualized in a shorter amount of time.
