Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Cat avg: 7
Top Performing Features
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Cat avg: 6.1
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Cat avg: 6.4
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Cat avg: 6.6
Worst Performing Features
DSP integration
Integration with DSP platforms for ad buying
Cat avg: 7.5
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Cat avg: 7.7
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Cat avg: 7.1
AdGear Advertiser Features from Reviews
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
3.5-54%
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.7
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.5
Ad Campaigns
Features related to creating and deploying ad campaigns.
5.4-22%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.6
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 8.2
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 6.7
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.2
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
5-23%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.1
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.4
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7.1
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
AdGear Advertiser Features from the Vendor
Additional Features
Vendor-contributedCross-channel Ad Serving (display, video, mobile)
Cross-channel Attribution
Integrated Viewability and Brand Protection Features
Dynamic Ads
CRM Integration
Compatible with Majority of Web Analytics Aolutions
Complete Video Ad Serving Capacity