TrustRadius: an HG Insights company

ActiveDEMAND

Score9 out of 10

5 Reviews and Ratings

Get a Demo

What is ActiveDEMAND?

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.

Categories & Use Cases

Media

Drag-and-drop workflow interface makes it easy to configure hundreds of campaigns
Watch lead and campaign performance in real-time from dashboards
Manage your landing pages, email campaigns, social media posts and more all in one interface

1 / 3

Key Features

Learn about the best (and worst!) features ActiveDEMAND has to offer, as determined by TrustRadius' reviewers.
Based on 5 ratings of ActiveDEMAND's features
View all features

Top Performing Features

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

  • Integration with SugarCRM

    The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.7

Areas for Improvement

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 7.8

  • Social sharing and campaigns

    Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

    Category average: 8.1

  • Social profile integration

    The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

    Category average: 8.2

Reviews

What users are saying about ActiveDEMAND.
View all reviews

A True Business Partner

Kelly Hicks
IT Manager in Information Technology at Detroit Tool & Engineering (51-200 employees employees)

Pros

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

Cons

  • ActiveDEMAND really tries to stay on top of issues, they do have software glitches like any software vendor has, but they try to fix them quickly and they communicate well with us.

Return on Investment

  • We've been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced.

Thrilled with ActiveDEMAND

Verified User
Advisor in Marketing (501-1000 employees employees)

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing

Related Products

Products similar to ActiveDEMAND that may also meet your needs.
All comparisons
HubSpot Marketing Hub
CompareLearn more
Keap
CompareLearn more
Constant Contact Lead Gen & CRM
CompareLearn more