TrustRadius Insights for ActiveDEMAND are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Active Demand is a versatile marketing automation software that has been successfully used by various users to achieve a range of goals. One of its key use cases is automating lead follow-up, which has resulted in increased sales from leads that were previously considered lost. By streamlining work tasks and freeing up time for the lead intake team, Active Demand allows them to focus on hot leads rather than chasing cold ones. This not only improves efficiency but also enhances the overall lead nurturing process from the first touch to the final contact point.
Active Demand also enables users to create personalized reports for clients, showcasing their branding and justifying their fees. With its granular tracking capabilities and real-time reporting, the software empowers users to make data-driven decisions for B2B lead generation. This level of marketing insight is particularly valuable for smaller companies with limited budgets, as it provides comparable results without breaking the bank.
The platform seamlessly integrates with CRM systems for lead distribution and offers an easy-to-use email/campaign builder, facilitating effective management of email marketing and engagement models. Additionally, Active Demand has been successful in implementing marketing automation, capturing leads from websites, and integrating with popular CRM solutions like Salesforce. Users appreciate the support provided by Active Demand's customer service team, ensuring a smooth experience throughout their marketing endeavors.
By connecting leads and customers with CRM systems, Active Demand helps users manage marketing campaigns and communication more effectively. Its flexible and affordable nature makes it an ideal solution for marketing automation when integrated with sales CRM systems. The software has received positive feedback from users who have referred it to others due to its ease of use and effectiveness in improving lead generation efforts.
Active Demand's value extends beyond lead generation to encompass several other areas of marketing. It allows for seamless management of social media and email campaigns, making it a versatile tool for creating automated behavioral-based campaigns that reach audiences more effectively. Furthermore, ActiveDEMAND serves as an effective solution for accurate ad attribution, nurturing existing contact databases, and attracting new customers by showcasing products and services.
The software has proven to be a valuable asset in executing email marketing activities, building landing pages, running nurture campaigns, sending surveys, and providing powerful analytics and reporting capabilities. With its ability to automate marketing processes and save time, Active Demand has enabled businesses to offer new services to clients and improve overall marketing efficiency. By solving the problem of tracking everything in marketing campaigns, it has made it easier for users to analyze and optimize their efforts.
Active Demand's tracking capabilities have been particularly beneficial for list management in email marketing. Users have found that they can spend their time targeting potential buyers rather than tire kickers, resulting in improved lead generation efforts. The software also helps users accurately track the performance of their email campaigns, allowing them to make data-driven decisions and optimize their marketing strategies.
Internal marketing activities are streamlined through ActiveDEMAND, further improving efficiency and ensuring a cohesive approach to marketing efforts. The software has also proved invaluable in capturing detailed information about callers and website visitors for marketing purposes, allowing businesses to personalize their communication and tailor their messaging to specific audiences.
Active Demand offers a comprehensive suite of features, including email marketing, website analytics, call tracking, and lead management. It has successfully helped businesses acquire new clients and improve their lead generation efforts. The software's robust capabilities contribute to better marketing performance attribution, automated email workflows, and more effective social media planning.
For many users, ActiveDEMAND is primarily used as a lead generation tool that helps identify sales-ready leads and makes the sales process more efficient. Its strong A/B testing functionality and comparative analysis of email campaigns enable users to optimize consumer rate optimization effectively. Furthermore, Active Demand has proven valuable for driving subscription-based marketing initiatives, executing campaigns, running local events, and simplifying email marketing.
Users appreciate the simplified email marketing experience offered by ActiveDEMAND along with its event management capabilities and powerful lead tracking. The valuable insights and intelligence provided by the software allow businesses to generate more leads while gaining a deeper understanding of their clients.
Active Demand plays a vital role in helping businesses establish an online presence on Google and improving conversion tracking. With its granular insights into marketing efforts and customer behavior analysis, the software enables businesses to deliver targeted messages to customers effectively. Users have noted that it highlights the need for stronger content creation as well.
By leveraging websites for better visibility, showcasing products and services, and positioning businesses as industry leaders, ActiveDEMAND has provided a competitive edge to its users. The software allows businesses to do more with less by becoming more agile, responsive, and effective in lead generation and overall brand awareness.
Active Demand facilitates effective communication with clients, delivering messages in a way that resonates with them. Users have found it instrumental in presenting key indicators recommending additional services to clients. It has also played a vital role in increasing brand awareness and achieving marketing goals.
In summary, Active Demand has proven to be a valuable tool for businesses across various industries. From automating lead follow-up to improving marketing efficiency and generating valuable insights, Active Demand has been a multi-use platform that has helped businesses solve various challenges. It has simplified email marketing, event management, and lead tracking while providing powerful analytics and reporting capabilities.
ActiveDEMAND has helped businesses automate their marketing processes, save time, and provide new services to clients. It has solved the problem of tracking everything in marketing campaigns, making it easier for users to analyze and optimize their strategies. Moreover, the software has made it easier for businesses to manage their online reputation by getting reviews onto public social media profiles, improving their overall brand image.
Users have experienced significant improvements in lead generation efforts by spending more time targeting potential buyers rather than tire kickers. The tracking capabilities of Active Demand have been instrumental in managing email marketing campaigns and effectively tracking website visitor activity, enabling businesses to make data-driven decisions. Additionally, all internal marketing activities can be streamlined through ActiveDEMAND, leading to improved efficiency and better overall results.
ActiveDEMAND has also proven its effectiveness in capturing detailed information about callers and website visitors for marketing purposes. By connecting leads and customers with CRM systems, the software facilitates seamless communication and enables businesses to personalize their messaging effectively.
The flexibility and affordability of Active Demand make it an ideal solution for marketing automation when integrated with sales CRM systems. Users appreciate its ease of use and have made referrals to others based on their positive experiences.
In conclusion, Active Demand is a versatile marketing automation software that offers a wide range of use cases. From automating lead follow-up and nurturing campaigns to simplifying email marketing, managing social media campaigns, and providing valuable insights for data-driven decision-making, ActiveDEMAND has proved invaluable for businesses across various industries. Its features enable businesses to improve their lead generation efforts, establish an online presence, optimize marketing strategies, save time, and deliver targeted messages to customers effectively.
We have used ActiveDEMAND for the last year for our marketing efforts. We truly partner with them to help grow our business. We are able to use this product to nurture our current contact database and to also draw in new customers by positioning our marketing efforts in a way that showcases our products and services. ActiveDEMAND's staff are supportive and stay on top of the marketing trends.
Pros
Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Cons
ActiveDEMAND really tries to stay on top of issues, they do have software glitches like any software vendor has, but they try to fix them quickly and they communicate well with us.
Likelihood to Recommend
Just research the company, look at their resources and see if they really understand the marketing effort.
ActiveDEMAND is currently being used by our Canadian Marketing Team to drive subscription-based marketing initiatives, campaigns and to execute local events. ActiveDEMAND provides us with a single robust tool to help us execute email marketing activities, build landing pages, protect assets, run nurture campaigns, send surveys and more all with powerful analytics and reporting capabilities.
Pros
Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
It just works. - Everything from creating logic steps to editing the items you create just works really really well.
Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
Cons
Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
I also wish the reports autorefreshed more frequently.
ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Likelihood to Recommend
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
