TrustRadius Insights for ActiveCampaign are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
I use ActiveCampaign for automations, weekly campaigns, forms and landing pages. I love some of the new features such as the AI generated campaign templates and the calendar view for campaigns. It’s definitely a platform you can grow with.
Pros
Campaigns
Automations
CRM
Cons
Pricing
Likelihood to Recommend
If you have a content-based business with more than a 1,000 contacts, ActiveCampaign is a great option.
I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.
Pros
Storing emails to reuse so you don't have to recreate each email with links
Storing pictures so they are always close at hand as needed
Answering my questions quickly when I'm creating a complex email drip
Cons
Integrating with Squarespace
Giving me ideas on other ways I can use AC in my business.
Building emails can take a long time as the program churns to save and retrieve data
Likelihood to Recommend
ActiveCampaign is dependable and has a ton of functionality. It is great for a company that needs a sales funnel and other more complex processes. I like that there is an option to add on subscribers as you need them. It may not be great for people who do not need all the functions.
Have used activecampaign for various projects over the last several years and have watched it evolve over the years. Have used it to support call centers as well as other types of sales funnels. There are some places where it is limited (especially the lack of integrations without zapier), but where it really succeeds is in its all-in-one and automation capabilities. It is a sales and marketing stack in a single package.
Pros
full marketing stack in one software
emails and email automation
overall funnel automation
Cons
pricing may be prohibitive for small businesses to use full capability of software, and can get incredibly expensive quickly if you generate a lot of leads.
support has fallen off over the past 3 years. if im spending over $500/month, i should be able to call and talk to someone whenever i want.
if you decide to leave or move to another system, youll have trouble getting a detailed version of your data
Likelihood to Recommend
Best for small businesses that wont be growing very quickly but need to take advantage of a robust marketing automation software that is easy to use out of the box. Not good for businesses that will generate a lot of leads, as the price may become prohibitive quickly. Also, if your business is a phone-based business and not an email-based business, you may have some problem getting the software to work the way you'd like.
I use it for email marketing to my audience. It has worked well for sending customers targeted email sequences, based on their interest. The features and ease of use has been invaluable for growing and engaging my customers and followers. It's been excellent for sending relevant emails that are highly targeted via tags and segmentation.
Pros
Visual Automation Builder
Forms
Advanced Segmentation
Tags
Cons
Funnel builder
Landing pages
Likelihood to Recommend
You can build an automated series that delivers content each day.
You can Use tagging to track engagement (e.g., “Clicked email 3,” or “Did Not Open Day 4”).
You can set up a follow-up sequence for engaged users: “Loved this? Join the full Mastery Pathway.”
For less engaged users, trigger a re-engagement email.
VU
Verified User
Account Manager in Customer Service (1-10 employees)
ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.
For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.
These three automations have helped us retain customers.
Pros
Automations
One-off Campaigns
Integrations
Custom Fields
Sales Funnels
Cons
Lack of phone support
Inability to disable notifications
Failed upload without notification
Failed send without notification
Likelihood to Recommend
Ease of use. You can set up a few automation within minutes.
Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.
Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.
Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.
Pricy but trustworthy! It sends reliable, is always on time and offers a lot of options. The support is always fast and very helpful too. I use ActiveCampaign for more than 5 years now and that won't change. The interface took some updates over the years and got user friendlier.
Pros
fast support
sends on time
many options
Cons
interface not UX friendly
Likelihood to Recommend
I use it for email automations and campaigns. It always sends emails on time. When I had a problem, the support answered fast and the answer was helpful so I got the problem fixed.
We are a growing SaaS business and email markeitng & sales automation is a big part of our digital strategy. We moved to ActiveCampaign from MailChimp, and really there is no comparison. Whilst Mailchimp was an okay 'list management' platform, Active Campaign is a full blown marketing automation / customer experience system with integrated CRM. The amount of functionality that you get for not a huge amount more than Mailchimp is staggering. You can automate most of your key businesses processes related to sales, marketing and customer retention, (not just email based automations). It's unbelievably powerful when you dive in deep, and honestly in my opinion the pick of the marketing automation platforms (We did a fair amount of research into them all before settling on AC). One key feature for us was the ability to run A/B testing on automation emails (surprisingly few of their competitors offer this). Also their customer support is absolutely stellar - especially the on-boarding team.
Pros
very feature rich
good customer support
works as described
Cons
interface feels a little bit dated - doesn't feel like a single page application, pages still have to load etc.
Likelihood to Recommend
Enterprise grade marketing automation at entry level prices.
We use ActiveCampaign for our commercial real estate company. We mostly send single campaigns to promote our property listings. ActiveCampaign's powerful segmenting makes it easy to email only the contacts that are a good profile match for the property. It also is easy to run email marketing for all 9 of our offices under one master account so no contacts overlap or fall through the cracks of unsubscribing from one office & still getting emails from all the others.
Pros
Segmenting
Advanced Searches
Site Tracking on Contact Profiles
Cons
The designer could be better & a lot more customizable without having to use HTML blocks
Running reports can sometimes be frustrating without advanced filter options within the reports
There is currently no easy way for contacts to self-select their email preferences, and I really wish that could be addressed
While there's usually a way to build the segment or automation you want, it can involve lots of work-arounds for things I'd expect to be much simpler
Likelihood to Recommend
ActiveCampaign is probably best suited to people who want to run frequent automations or take advantage of their CRM. Their landing pages also work decently well, though design options on both the landing pages and the email campaigns leave a lot to be desired. The designer is good for people who want an easy drag-and-drop system, but this is NOT a beginner-friendly platform. It takes a lot of training to get used to its intricacies. It's best for people with an email marketing specialty, not your average marketer or business owner who just wants to send things out quick emails.
The automations are powerful, and they are making consistent improvements to the platform, sometimes based off of user feedback in their forums.
