Leadpages vs. Unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadpages
Score 5.7 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Unbounce
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$99
per month
Pricing
LeadpagesUnbounce
Editions & Modules
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Build
$99
per month
Experiment
$149
per month
Optimize
$249
per month
Agency
Contact Sales
Offerings
Pricing Offerings
LeadpagesUnbounce
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
More Pricing Information
Community Pulse
LeadpagesUnbounce
Features
LeadpagesUnbounce
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Leadpages
1.0
Ratings
144% below category average
Unbounce
6.9
Ratings
11% above category average
Landing page A/B testing:1.00 Ratings6.90 Ratings
Real-time analytics dashboard1.00 Ratings7.10 Ratings
SEO tools1.00 Ratings6.50 Ratings
Optimization recommendations1.00 Ratings7.00 Ratings
Dynamic page text replacement00 Ratings7.00 Ratings
User Ratings
LeadpagesUnbounce
Likelihood to Recommend
1.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(0 ratings)
Usability
9.0
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
6.4
(0 ratings)
9.6
(0 ratings)
Implementation Rating
-
(0 ratings)
6.0
(0 ratings)
User Testimonials
LeadpagesUnbounce
Likelihood to Recommend
If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
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As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
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  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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Cons
  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
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  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
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Likelihood to Renew
No answers on this topic
Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software
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Usability
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
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unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt.
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Support Rating
It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
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Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Implementation Rating
No answers on this topic
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
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Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Return on Investment
  • I was able to test content with a cold audience and really see what resonated
  • I pivoted based on actual data, not guessing what my audience would like
  • I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform
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  • We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
  • With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.
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ScreenShots

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).

Unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates