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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Unbounce

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    Unbounce
    Editions & Modules
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    Unbounce
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsAll plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Unbounce
    Considered Both Products
    Unbounce
    Chose Unbounce
    There are simpler and cheaper tools, Unbounce comes at a slight premium which is worth it if you’re going to use both landing page and popup features
    Incentivized
    Chose Unbounce
    Instapage is like Unbounce, but Unbounce has more customization options and better ratings.
    Hubspot on the other hand is a complete package, just that I think their Drag and drop builder is not easy to grasp and it is more complicated than Unbounce.
    Incentivized
    Chose Unbounce
    unbounce performs as well as both ClickFunnels and HighLevel. I would say it is better as a landing page builder than HighLevel, as HighLevel does multiple things, where as unbounce is a dedicated landing page builder, so it is more effective becaue of this focus. I prefer the …
    Incentivized
    Chose Unbounce
    Unbounce is more experience, limited support and you pay so much per domain connected.
    Incentivized
    Chose Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce …
    Incentivized
    Chose Unbounce
    It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with Mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does …
    Incentivized
    Chose Unbounce
    Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic.

    We selected …
    Incentivized
    Chose Unbounce
    We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and …
    Incentivized
    Chose Unbounce
    Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our …
    Incentivized
    Chose Unbounce
    Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each …
    Incentivized
    Chose Unbounce
    Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable …
    Incentivized
    Chose Unbounce
    SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability …
    Incentivized
    Chose Unbounce
    LP was not as visually appealing and didn’t seem to have the same level of testing under their belt.
    Incentivized
    Chose Unbounce
    Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The …
    Incentivized
    Chose Unbounce
    Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On …
    Incentivized
    Chose Unbounce
    Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes.
    Incentivized
    Chose Unbounce
    Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected …
    Incentivized
    Chose Unbounce
    Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams …
    Incentivized
    Chose Unbounce
    As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use.
    Incentivized
    Chose Unbounce
    A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very …
    Incentivized
    Chose Unbounce
    Unbounce is much more expensive than options like Leadpages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems …
    Incentivized
    Chose Unbounce
    ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.

    WordPress has a lot of great themes and page builders available, but they each require their …
    Incentivized
    Chose Unbounce
    We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce …
    Incentivized
    Chose Unbounce
    Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more …
    Incentivized
    Chose Unbounce
    In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpo…
    Incentivized
    Key User Insights
    Would buy again
    70%
    Would buy again
    14 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    72%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    17 Answers
    Features
    Unbounce
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Unbounce
    Feature
    Unbounce
    6.9
    14 Ratings
    11% above category average
    Landing page A/B testing:6.813 Ratings
    Dynamic page text replacement7.010 Ratings
    Real-time analytics dashboard7.113 Ratings
    SEO tools6.513 Ratings
    Optimization recommendations7.012 Ratings
    Best Alternatives
    Unbounce
    Small Businesses
    Instapage
    Score7.6 out of 10
    Medium-sized Companies
    Instapage
    Score7.6 out of 10
    Enterprises
    No answers on this topic
    All AlternativesView all alternatives
    User Ratings
    Unbounce
    Likelihood to Recommend
    8.2
    (51 ratings)
    Likelihood to Renew
    7.7
    (9 ratings)
    Usability
    7.0
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    Support Rating
    9.6
    (4 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    User Testimonials
    Unbounce
    Likelihood to Recommend
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates