Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
SurveyMonkey
Score8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$99
per month
Pricing
Qualtrics
SurveyMonkey
Editions & Modules
Research Core 1
1,500
per user/per year
Team Advantage
$25
per month (billed annually) per user (starting at 3 users)
Team Premier
$75
per month (billed annually) per user (starting at 3 users)
Standard Monthly
$99
per month
Individual Plan - Advantage Annual
$468
per year
Individual Plan - Premier Annual
$1,428
per year
Offerings
Pricing Offerings
Qualtrics
SurveyMonkey
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
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More Pricing Information
Community Pulse
Qualtrics
SurveyMonkey
Considered Both Products
Qualtrics
Verified User
Chose Qualtrics
Qualtrics has many more features and customizability when compared to SurveyMonkey.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Communications Manager in Marketing at International Relief Teams (Non-Profit Organization Management, 11-50 employees)
Chose Qualtrics
In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Analatics Specialist in Research & Development at Etihad Airways (Airlines/Aviation, 10,001+ employees)
Chose Qualtrics
Better than QuestionPro because it is more user friendly in creating the EDM's for the email distribution & 24/7 help desk is not available for QuestionPro.
Better than Medallia & SurveyMonkey because it has more analytics capabilities & more question types.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
Other survey firms such as GfK and YouGov program your surveys for you. I prefer using Qualtrics to have complete quality control over the programming. However, I like that GfK and YouGov develop their own quality pool of respondents; Qualtrics, on the other hand, contracts out …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
Significantly better than the ones I've previously used. We've evaluated several but I've personally used SurveyMonkey and Google Surveys. There are some that do stack up against Qualtrics but don't know to what extent.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager of Academic Enterprise Systems in Information Technology at Utah Valley University (Higher Education, 1001-5000 employees)
Chose Qualtrics
A few on campus have used SurveyMonkey for various quick surveys. Usually the data collected here is not needed for long-term, or the user is just not aware of our site license for Qualtrics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Computer Operations in Information Technology at Bradley University (Higher Education, 1001-5000 employees)
Chose Qualtrics
Qualtrics does so much more than SurveyMonkey. Users who have worked with both very much prefer Qualtrics for its ease of use. You can keep it simple or you can make your survey very sophisticated. That is what is nice about using Qualtrics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director, Office of Institutional Effectiveness in Research & Development at Bastyr University (Higher Education, 201-500 employees)
Chose Qualtrics
SurveyMonkey is much more affordable, but it lacks the survey flow and embedded data capability. SurveyMonkey is a good complementary tool to have alongside Qualtrics. Because Qualtrics may have an annual response quota (depending on your contract), SurveyMonkey is a cheaper …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager, Field Implementation, Programs, and Training Execution in Corporate at Ameriprise Financial Services, Inc. (Financial Services, 5001-10,000 employees)
Chose Qualtrics
I found Qualtrics to be superior to the SurveyMonkey tool I used in a previous role. I prefer the look and feel of a Qualtrics survey and can easily identify in the surveys I am invited to take whether or not it is a Qualtrics survey or something else.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
User Experience Researcher in Research & Development at Sun Life Financial (Financial Services, 10,001+ employees)
Chose Qualtrics
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
Qualtrics certainly has more types of items available than other survey tools that I have used.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Process Optimization Analyst in Corporate at Quad (Printing, 10,001+ employees)
Chose Qualtrics
Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Research Officer in Research & Development at The Duke of Edinburgh's International Award Foundation (Non-Profit Organization Management, 51-200 employees)
Chose Qualtrics
Qualtrics is better for those wanting a more complex system that can handle larger/more complex surveys and do more on the analysis (both quantitative and qualitative) side. Survey monkey is a great tool for a cheap cost which our other departments use a lot, but for our …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Student in Research & Development (Research, 10,001+ employees)
Chose Qualtrics
Qualtrics had extended reports, easy and intuitive logic modification, and the data exporting was easier. It could be exported to different formats that allows you to analyse the data easier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
Qualtrics is much more powerful I believe. The support is fantastic and the wealth of knowledge-base, a community of users are enormously helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Qualtrics outperforms the others in terms of survey design options and professionalism. I trust Qualtrics with important data, and I don't feel quite this degree of trust or loyalty with other services.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Residence Education Coordinator in Engineering at University of Iowa (Higher Education, 10,001+ employees)
Chose Qualtrics
I've used other survey products and it seems as though Qualtrics offers a more professional product, and better support when using the product. It is also easier to navigate and utilize than many other products on the market. I basically taught myself how to use the product and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Qualtrics
I prefer Qualtrics to the other survey products. Especially being able to retrieve results in the form of Excel sheets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SurveyMonkey
In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SurveyMonkey
It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
AIS Director in Corporate at ISU Corp (Education Management, 501-1000 employees)
Chose SurveyMonkey
I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Copywriter + Marketing Strategist in Marketing at Indiana Design Consortium (Marketing and Advertising, 11-50 employees)
Chose SurveyMonkey
Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Systems Manager at Pacific Lutheran University (Higher Education, 501-1000 employees)
Chose SurveyMonkey
As far as survey building goes, I prefer SurveyMonkey. It's more intuitive. When it comes to data, though, I feel like Qualtrics gave us more to work with and process after the fact.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at The Gottman Institute (Mental Health Care, 11-50 employees)
Chose SurveyMonkey
SurveyMonkey and Qualtrics are really for two different audiences. Qualtrics is much more advanced and has better logic and reporting features. Qualtrics also costs 16 times more than what SurveyMonkey does. SurveyMonkey serves the needs of any business that wants some basic …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Policy Issuance in Marketing at Stateside Underwriting (Insurance, 11-50 employees)
Chose SurveyMonkey
Survey Monkey is a lot more user-friendly than Qualtrics, there is less of a learning curve, especially for the older employees who may not be as familiar with programs like this. It was easier to integrate everyone into than it was to get them to understand Qualtrics, although …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Functional designer and application admin in Information Technology at Saxion (Higher Education, 1001-5000 employees)
Chose SurveyMonkey
In our business Qualtrics is available for all staff and students. Because the ease of use is quite similar but the options in question types, number of surveys, number of respondents and the reporting options are bigger, Qualtrics will be used more. Also the privacy is safer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SurveyMonkey
Qualtrics is more complex and offers more analytics features. I think it's more costly as well. SurveyMonkey is a bit more approachable/easy for the average user and fits 90% of our needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose SurveyMonkey
Neutral; both have different reporting structures. Qualtrics has a more robust question format and structure but lacks certain reporting/analysis
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sales Strategy & Planning Analyst in Sales at Cars.com (Internet, 501-1000 employees)
Chose SurveyMonkey
I have also used Qualtrics in another role, which is a better, more advanced, cleaner, but much more expensive tool. Which to be used depends on the needs.
Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.
However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.
Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some believe its capability for sophisticated data analysis is lacking compared to Qualtrics XM. Overall, these differences in complexity and ease of use may influence which product best fits a user’s needs based on their specific context and expertise.
Features
Qualtrics
SurveyMonkey
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Qualtrics XM for Strategy and Research and SurveyMonkey
Feature
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.6
72 Ratings
8% above category average
Survey templates
00 Ratings
9.171 Ratings
Themes
00 Ratings
6.764 Ratings
Custom logo/branding
00 Ratings
10.063 Ratings
Survey Content
Comparison of Survey Content features of Qualtrics XM for Strategy and Research and SurveyMonkey
Feature
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.6
74 Ratings
1% above category average
Changes to live survey
00 Ratings
7.458 Ratings
Question design help
00 Ratings
9.168 Ratings
Multiple question types
00 Ratings
9.174 Ratings
Survey Logic
Comparison of Survey Logic features of Qualtrics XM for Strategy and Research and SurveyMonkey
Feature
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.4
68 Ratings
2% above category average
Survey logic flexibility
00 Ratings
8.468 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Qualtrics XM for Strategy and Research and SurveyMonkey
Feature
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
10.0
74 Ratings
20% above category average
Response tracking
00 Ratings
10.073 Ratings
Data export
00 Ratings
10.070 Ratings
Standard reports
00 Ratings
10.073 Ratings
Custom reports
00 Ratings
10.060 Ratings
Analytics
00 Ratings
9.961 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Qualtrics XM for Strategy and Research and SurveyMonkey
Feature
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
10.0
63 Ratings
14% above category average
Access controls
00 Ratings
10.063 Ratings
Compliance
00 Ratings
10.054 Ratings
Survey Distribution
Comparison of Survey Distribution features of Qualtrics XM for Strategy and Research and SurveyMonkey
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info