Shopify Plus vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify Plus
Score 9.1 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month with a 3-year commitment
WooCommerce
Score 7.7 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
Shopify PlusWooCommerce
Editions & Modules
3-year term
$2300
per month
1-year term
$2500
per month
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
Shopify PlusWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
Shopify PlusWooCommerce
Considered Both Products
Shopify Plus
Chose Shopify Plus
Shopify Plus is far more scalable and stable. It is much easier to implement, and the time to value is much shorter. Development resources are plentiful and skilled, and the product's user base is so massive that significant testing has been done prior to releasing any updates …
Chose Shopify Plus
A far more professional approach to e-commerce in general. Servers and the core SSL are taken care of and you're left with a whole host of tools to sell, sell and sell.
Chose Shopify Plus
Shopify is a much easier and more intuitive platform to use.

The mobile focus is outstanding from the other competitors and the capability to modify the store without previous code or experience makes them the best e-commerce platform.
Chose Shopify Plus
Shopify Plus has the most robust capabilities of the pure cloud plays and the app store ecosystem is the largest and best.
Chose Shopify Plus
Shopify Plus offers a more robust solution than Woo commerce and is easier to train on than Big Commerce. Woo commerce is freeware with no support. Big Commerce offers more SEO features and is a more powerful solution, but harder to remote train users on - lots more …
Chose Shopify Plus
Shopify Plus is WAYYYYYY better than anything else that we have used, and it's not even close. The websites are faster and more reliable, both of which are critical to running an online business. The cost to run is way less. We are running five websites on Shopify Plus for less …
Chose Shopify Plus
Shopify Plus is way ahead of the pack in terms of features, automated and worry free maintenance / security / scaling / infrastructure, customer support, and speed. We've been building eCommerce sites for over a decade and it seems almost every positive trend in eCommerce is …
Chose Shopify Plus
Shopify Plus integrates so well with other services, and keeps all levels of the online shopping experience in one place. It really saves a developer or manager a lot of headache that can arise with other e-commerce platforms.
WooCommerce
Chose WooCommerce
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a …
Features
Shopify PlusWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify Plus
8.6
36 Ratings
9% above category average
WooCommerce
7.8
88 Ratings
0% below category average
Product catalog & listings9.534 Ratings8.587 Ratings
Product management8.335 Ratings8.088 Ratings
Bulk product upload6.432 Ratings6.370 Ratings
Branding8.233 Ratings7.076 Ratings
Mobile storefront9.634 Ratings9.080 Ratings
Product variations9.134 Ratings6.480 Ratings
Website integration8.931 Ratings9.288 Ratings
Visual customization9.134 Ratings8.084 Ratings
CMS8.133 Ratings7.766 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify Plus
8.4
35 Ratings
9% above category average
WooCommerce
7.5
84 Ratings
2% below category average
Abandoned cart recovery7.434 Ratings7.355 Ratings
Checkout user experience9.434 Ratings7.784 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify Plus
9.6
33 Ratings
15% above category average
WooCommerce
8.9
77 Ratings
7% above category average
eCommerce security9.633 Ratings8.977 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify Plus
8.3
35 Ratings
8% above category average
WooCommerce
5.7
86 Ratings
30% below category average
Promotions & discounts8.634 Ratings6.483 Ratings
Personalized recommendations8.329 Ratings4.068 Ratings
SEO7.934 Ratings6.675 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify Plus
8.4
34 Ratings
5% above category average
WooCommerce
6.8
85 Ratings
16% below category average
Order processing9.034 Ratings7.883 Ratings
Inventory management7.133 Ratings7.382 Ratings
Shipping8.533 Ratings6.376 Ratings
Custom functionality9.133 Ratings7.079 Ratings
Multi-site management00 Ratings5.442 Ratings
Best Alternatives
Shopify PlusWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Shopify PlusWooCommerce
Likelihood to Recommend
9.5
(36 ratings)
7.8
(88 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
9.5
(3 ratings)
7.1
(3 ratings)
Support Rating
10.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
Shopify PlusWooCommerce
Likelihood to Recommend
Shopify
Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
Read full review
Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
Read full review
Pros
Shopify
  • Syncs directly with ShipBob WMS.
  • Shopify Scripts and the Script Editors allows us to tailor our checkout screen.
  • Gives us advanced sales reporting, showing trends, performance, year to year, and even projections.
  • Scalable for high volume, handles spikes in traffic without downtime.
Read full review
Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Shopify
  • When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
  • If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
  • Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Shopify
No answers on this topic
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Shopify
Shopify Plus is intutive as stated previously. It's easy to find what we want and edit (reports, products, online store theme, etc...) You dont need to have a ton of coding experience to be able to get a website up and running on Shopify Plus. The reason I wont give a 10/10 and gave an 8 is because I do think it is heavily realiant on app and it can open up a can of worms with the amout of apps that are out there, their costs, and which one to chose. There are also some internal limitations as stated previously with discounts and personalized message for different customer groups. But overall, it is a good platform that I recommend.
Read full review
Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
Read full review
Support Rating
Shopify
Always are quick to answer our questions and help us find a solution
Read full review
Automattic
not muh support
Read full review
Alternatives Considered
Shopify
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify gave us the most bang for the buck.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Return on Investment
Shopify
  • The pricing of Shopify Plus over the regular Shopify Account solution is about 10x if not 20x the cost. But with this cost comes the increased reliability and trust you have in your eCommerce Software solution/website. We still have a great ROI with the Shopify Plus Pricing.
  • With Shopify Plus, we have been able to drill deeper into a more robust eCommerce experience for our customers
  • With Shopify Plus, we have been able to customize our Website further with recommended apps, features, and customizations based on our Dedicated Account Reps expertise.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.