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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WooCommerce

    Score8 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    WooCommerce
    Editions & Modules
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    WooCommerce
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeNo setup fee
    Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    WooCommerce
    Considered Both Products
    Automattic
    Chose WooCommerce
    In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end
    Incentivized
    Chose WooCommerce
    Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is …
    Incentivized
    Chose WooCommerce
    WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
    Incentivized
    Chose WooCommerce
    The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much …
    Incentivized
    Chose WooCommerce
    We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the …
    Incentivized
    Chose WooCommerce
    They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features
    Incentivized
    Chose WooCommerce
    None
    Incentivized
    Chose WooCommerce
    WooCommerce is more complete.
    Incentivized
    Chose WooCommerce
    Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to …
    Incentivized
    Chose WooCommerce
    Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the …
    Incentivized
    Chose WooCommerce
    We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do.
    Incentivized
    Chose WooCommerce
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
    Incentivized
    Chose WooCommerce
    While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can …
    Incentivized
    Chose WooCommerce
    WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

    WooCommerce seems to be built for websites that aren't focused entirely on …
    Incentivized
    Chose WooCommerce
    I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost.
    Incentivized
    Chose WooCommerce
    Shopify is better in almost every way, but does come with a premium.
    Incentivized
    Chose WooCommerce
    Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any …
    Incentivized
    Chose WooCommerce
    There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny
    Incentivized
    Chose WooCommerce
    I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
    Incentivized
    Chose WooCommerce
    Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce …
    Incentivized
    Chose WooCommerce
    Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
    Shopify provides a great store front of its own, and hence may be recommended for …
    Incentivized
    Chose WooCommerce
    WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
    Incentivized
    Chose WooCommerce
    I haven't used Shopify as much as WooCommerce so can't draw an accurate comparison.
    Incentivized
    Chose WooCommerce
    One single word: cost!
    Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
    Even if some plugins are very expensive, the maintenance cost is a …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    39 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    32 Answers
    Features
    WooCommerce
    Online Storefront
    Comparison of Online Storefront features of WooCommerce
    Feature
    WooCommerce
    7.8
    88 Ratings
    1% below category average
    Product catalog & listings8.587 Ratings
    Product management8.088 Ratings
    Bulk product upload6.370 Ratings
    Branding7.076 Ratings
    Mobile storefront9.080 Ratings
    Product variations6.480 Ratings
    Website integration9.288 Ratings
    Visual customization8.084 Ratings
    CMS7.766 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of WooCommerce
    Feature
    WooCommerce
    7.5
    84 Ratings
    2% below category average
    Abandoned cart recovery7.355 Ratings
    Checkout user experience7.784 Ratings
    Online Payment System
    Comparison of Online Payment System features of WooCommerce
    Feature
    WooCommerce
    8.9
    77 Ratings
    7% above category average
    eCommerce security8.977 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of WooCommerce
    Feature
    WooCommerce
    5.7
    86 Ratings
    30% below category average
    Promotions & discounts6.483 Ratings
    Personalized recommendations4.068 Ratings
    SEO6.675 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of WooCommerce
    Feature
    WooCommerce
    6.7
    85 Ratings
    18% below category average
    Multi-site management5.442 Ratings
    Order processing7.883 Ratings
    Inventory management7.382 Ratings
    Shipping6.376 Ratings
    Custom functionality7.079 Ratings
    Best Alternatives
    WooCommerce
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternatives
    User Ratings
    WooCommerce
    Likelihood to Recommend
    7.8
    (88 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    Usability
    7.1
    (3 ratings)
    Support Rating
    5.0
    (1 ratings)
    User Testimonials
    WooCommerce
    Likelihood to Recommend
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Support Rating
    Automattic
    not muh support
    Read full review
    Alternatives Considered
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Return on Investment
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.