Sawtooth Lighthouse Studio vs. SurveyMonkey

Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.

Incentivized

SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers.

Incentivized

• Powerful programming capabilities
• Advanced analysis
• Fantastic customer and technical support
• Good documentation

Incentivized

• SurveyMonkey's survey programming features are extremely intuitive. Someone who has never used it before can, with little direction or training, easily set up a simple - or comprehensive - survey in a matter of minutes.
• Real-time reporting and analytics tools are extremely helpful to keep everyone involved informed on an ongoing basis.
• Virtually any kind of question or answer format can be programmed into your SurveyMonkey survey.

Incentivized

• They could focus on integrating API type functionality
• I would love if the data came out labeled
• I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.

Incentivized

• I think it's becoming pushed to the back-burner as more survey sites come out - it needs to come up with something to keep it more relevant as other survey sites are being more widely used.
• Give more options to customize the look of your survey.

Incentivized

Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.

It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.

Incentivized

SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs.

Incentivized

still to many limitations for more complex surveys --skips, filtered questions, etc.

I cannot explain how great the support team is. They are prompt and very thorough in their responses.

Incentivized

I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating

Incentivized

Implementation not required.

While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.

Incentivized

Outside of creating our own surveys, no other tools have been used outside of SurveyMonkey. I have heard of a few others but would not be able to provide an honest opinion due to my lack of experience working with them.

• Our business is survey data so we rely heavily on sawtooth
• The advanced design and analytics are incredibly useful
• Negative - I wish it would work natively with API calls

Incentivized

• SurveyMonkey has a positive impact on our organization by allowing us to gain insight to our team through the 360 evaluations.
• We have had positive ROI from our client polling questions which have directed new products or services that we offer.
• The analytics were an awesome way to filter and export responses so that our management team could evaluate the information.

Incentivized